Marketing Eye

Tag: outsourced marketing

Marketing Development Funds (MDF) are a crucial resource for SAP partners, enabling them to drive marketing initiatives that support business growth and customer acquisition. Effectively utilizing MDF funds can significantly enhance a partner's market presence, generate leads, and ultimately boost sales.

In this blog, we'll explore the best strategies for SAP partners to maximize the impact of MDF funds, with a focus on lead generation campaigns, understanding your unique value proposition and key messaging, outsourced marketing strategies, and utilizing tools like Robotic Marketer.

Published in Expert Marketing Blog

Companies are constantly seeking ways to optimize operations and reduce costs as the business scene gets more competitive by the day. For many, the marketing department is a critical area where efficiency and cost-effectiveness are key factors, especially when resources are limited or when economic pressures demand budget cuts. Outsourcing becomes a compelling solution in such situations, offering flexibility, access to specialized expertise, and significant cost savings.

Here’s why outsourcing your marketing efforts can be a strategic move if you are looking to reduce costs without compromising on quality.

Published in Expert Marketing Blog

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

Published in Expert Marketing Blog

Content marketing is constantly changing, and so are the interests of consumers. While it's easy to get caught up in experimenting with new materials, it's also critical that we keep track of how our audience reacts to shared content. If you're looking for new ways to engage your target audience and keep them engaged, our four essential tips below can help you achieve this.

Published in Expert Marketing Blog
Thursday, 23 September 2021 09:30

What Will Event Marketing Look Like in 2022?

As restrictions have been brought upon us, almost everything has been temporarily shifted to the digital world. In early 2020 as you know COVID-19 was reported, and since then, we’ve had to adjust to new unprecedented ways to live.

Working remotely has become the new norm, and face-to-face contact has been shifted to the cyberspace world. This global pandemic has forced us to change the way we interact on a personal and business level. Who would have thought that going to work would be as easy as rolling out of bed and working from home? Work meetings, job interviews, events, and even shopping are all done online with just a click of a button. Businesses are now forced to turn to webinars and virtual events to showcase and expand their reach. So, the question lies here, ‘what will events marketing look like in 2022?’

You see, many things are constantly changing in the world, and we as marketers need to be ahead of the game and adjust to current trending marketing landscapes.

Published in Expert Marketing Blog

When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.

In truth, you learn a lot more than that, but these two points are a given. They also relate to life, work and for those Instagrammers, “living your best life”.

Each day I talk to entrepreneurs and business leaders. They tend to ‘like’ their marketing managers but there is one common thread that always comes out of their mouths. “I don’t know what they do and whether it works or not.”

For business leaders and entrepreneurs, uncertainty doesn’t sit well. It nags at them like this irritating voice in their head that never shuts up especially when sales are down, or everything isn’t going to plan.

Many entrepreneurs and business leaders do not function well in uncertain situations and find them stressful and distressing.

Published in Expert Marketing Blog
Monday, 20 September 2021 10:49

Why marketers should be afraid for their jobs

Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant.

After interviewing more than 30 marketers over the past few months, it has become apparent that the biggest issue that marketers are facing is their ability to keep their jobs and remain secure, when in fact, the whole industry was built on risk.

Risky marketing tactics that paid dividends made entrepreneurs such as Richard Branson, Elon Musk and Steve Jobs. Nike didn’t hold back when they called out golf courses that had bans on certain ethnic groups playing on their courses with Tiger Woods advertising campaign, and again with BLM campaigns that cut through the clutter and while they may have offended a few, the marketing campaigns paid dividends.

Published in Expert Marketing Blog
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