For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

Lissy Abrahams is a trained family physiotherapist with a family practice called Heath Group. Heath Group contains a group of trained professionals that really care about the outcomes they get from their clients. Lissy has created several online courses to help couples navigate the many changes they will face in relationship including transition, trauma and communication.

The outsourced marketing department of Marketing Eye have continued to provide support to Lissy Abrahams by optimizing and redesigning her website to enhance clients journey and drive traffic to the landing page. The marketing efforts have enabled Lissy Abrahams to create a deeper online presence and attract more online conversations.

Content marketing is constantly changing, and so are the interests of consumers. While it's easy to get caught up in experimenting with new materials, it's also critical that we keep track of how our audience reacts to shared content. If you're looking for new ways to engage your target audience and keep them engaged, our four essential tips below can help you achieve this.

As restrictions have been brought upon us, almost everything has been temporarily shifted to the digital world. In early 2020 as you know COVID-19 was reported, and since then, we’ve had to adjust to new unprecedented ways to live.

Working remotely has become the new norm, and face-to-face contact has been shifted to the cyberspace world. This global pandemic has forced us to change the way we interact on a personal and business level. Who would have thought that going to work would be as easy as rolling out of bed and working from home? Work meetings, job interviews, events, and even shopping are all done online with just a click of a button. Businesses are now forced to turn to webinars and virtual events to showcase and expand their reach. So, the question lies here, ‘what will events marketing look like in 2022?’

You see, many things are constantly changing in the world, and we as marketers need to be ahead of the game and adjust to current trending marketing landscapes.

When you go to college you learn two things 1) There’s a deadline for everything 2) If you start something, you need to finish it.

In truth, you learn a lot more than that, but these two points are a given. They also relate to life, work and for those Instagrammers, “living your best life”.

Each day I talk to entrepreneurs and business leaders. They tend to ‘like’ their marketing managers but there is one common thread that always comes out of their mouths. “I don’t know what they do and whether it works or not.”

For business leaders and entrepreneurs, uncertainty doesn’t sit well. It nags at them like this irritating voice in their head that never shuts up especially when sales are down, or everything isn’t going to plan.

Many entrepreneurs and business leaders do not function well in uncertain situations and find them stressful and distressing.

Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant.

After interviewing more than 30 marketers over the past few months, it has become apparent that the biggest issue that marketers are facing is their ability to keep their jobs and remain secure, when in fact, the whole industry was built on risk.

Risky marketing tactics that paid dividends made entrepreneurs such as Richard Branson, Elon Musk and Steve Jobs. Nike didn’t hold back when they called out golf courses that had bans on certain ethnic groups playing on their courses with Tiger Woods advertising campaign, and again with BLM campaigns that cut through the clutter and while they may have offended a few, the marketing campaigns paid dividends.

When a marketing student graduates, there is so much uncertainty, especially in the current climate. As a company that fosters growth in young graduates, we are determined to help people that are embarking on a career in a profession that is ever-changing, dynamic and technology driven.

As a Marketing Graduate we will on-board you to Marketing Eye in a way that allows you to see the full breadth of what a career in marketing will look like. We work with a variety of different industry sectors including technology, biotech, medical, health, logistics, manufacturing and professional services.

An effective internal communications strategy facilitates important conversations with your employees and other internal stakeholders within your team. It is critical to have a strategy in place to enhance the overall performance of your business. Prioritizing internal communications will help your business not only perform better but give your team a heighten sense of being integral to the businesses goals.

An internal communications strategy dictates how we communicate with our internal stakeholders and an effective one, will promote employee engagement, strengthen company culture, and builds trust. It’s a no-brainer for companies that are seeking to strengthen their team and improve company culture.

A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.

Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.

The biggest challenge they face is execution.

Sound familiar?