Tag: outsourced marketing department - Page 3

Growing businesses typically feel an immense amount of strain on a day-to-day basis, particularly when it comes to marketing. There are simply not enough hours in the day to tackle all of the bigger picture tasks that your company requires while maintaining a consistent marketing cadence. In some cases, businesses have marketing departments that either lack the staff, resources, or workforce to carry out any sort of comprehensive marketing campaign. If your business is struggling to put together a practical marketing approach, it might be the perfect time to consider outsourcing your marketing needs. An outsourced marketing department can support the needs and vision of your business, allowing you to focus on generating revenue and growing your business. Below, we have some specific suggestions on what types of marketing work well when outsourced.

SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

When it comes to making difficult budgetary decisions, marketing departments are often the first to go. Because marketers have to justify their existence within an organization, it can make it seem as if your marketing department is expendable. However, marketing is essential to growing your business. In fact, making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? It's a cost-effective solution for companies who are having to make decisions based on budgets. Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss a few reasons why you should consider outsourcing your marketing efforts.

Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to think about daily, startup founders simply don’t have the time to focus on their target audiences, marketing niches, marketing campaigns or a marketing strategy. So how does a startup company market its product? With an outsourced marketing department! Outsourcing your marketing not only takes that burden off of your shoulders, but it also ensures that your marketing efforts are given the attention and care they need from the beginning.

The most exciting aspect of starting a business is seeing all of your ideas, dreams and hard work come to life. Now that it’s up and running, you need customers. When you’re starting, you probably don’t have a marketing team (or the budget to pay an internal marketer) to help generate leads and get the word out about your product. Making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss some of the benefits that an outsourced marketing team provides.

Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.

I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.  


You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.

What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?

Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.