Tag: online

Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.

I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

Nadia Kerr’s personalised gifts business, DigiGifts, explains what marketing avenues worked and what did not in her road to success. Log onto www.DigiGifts.com.au and find out about what it takes to be a leader in the personal gifts industry.