Marketing Eye

Displaying items by tag: Nike

One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Published in Marketing
Lionel Messi and Cristiano Ronaldo are the two biggest names when it comes to soccer. The rivalry between them has created some of the best match ups the sport has ever seen. Records are broken every week and a hat trick is something that is expected every game, not just on rare occasions.

The two completely conquer the athletic world. With a combined 138 million Facebook fans, they have the largest followings of any athletes. The two clubs they play for, Real Madrid and Barcelona, are some of the most profitable teams in the world. When the two clubs come together, the clash between them is known as “El Clasico,” being viewed by about three times the amount people who watch the Super Bowl. It truly is a clash of kings.
Published in Marketing
Friday, 19 February 2010 22:32

I am a Tiger… No, I am a mouse!

Once again, you would have to be under a rock not to have heard the latest on Tiger Woods.

All I can say is … oh, dear.

Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.