Marketing Eye

FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.

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Published in Professional Services
Established in 1922, Lockwood Partners is a leading firm of accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result, Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals in the financial industry. With Marketing Eye's graphic design services, we have redefined Lockwood Partner's branding position and given them a fresh new look. Lockwood Partner's new website reflects their modern and professional approach to accounting services. In addition to the new website, Marketing Eye has also developed email marketing campaigns, social media marketing, bus advertising, and a company newsletter. 


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Published in Financial
PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that has effectively communicated PKF Integrity’s unique value proposition. The brand awareness strategies undertaken included EDM’s and flyers all remaining consistent with the well-known and trusted PKF brand. This ensures that clients understand and associate the relationship between the two brands.

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Published in Professional Services

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.


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Published in Shipping and Logistics
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
Sunday, 19 June 2011 21:47

Driving last minute EOFY sales

With only days until the end of the financial year, in most companies, there is a sense of need to get more sales in to improve the yearly results.

If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.

1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.

Like most companies, Marketing Eye has been slack and we have not practiced what we preach. It’s like mechanics who never fix their own car.

We encourage clients to engage in proactive marketing activities and yet, we rely solely on word of mouth referral, twitter, facebook, blogs and our website.