Marketing Eye

Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management
New York, New York... if only you didn't excite me so much! After 20 years or so traveling to New York often throughout the year, I am without a doubt the most excited person that has ever landed. I feel like a child in a candy store, except the store is seriously large and even if I stayed there a lifetime, I would never get to experience everything it has to offer.
Published in Marketing
Saturday, 02 September 2017 19:26

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes.

It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
Published in Entrepreneurship
There’s not a lot to not love about New York City.

I have been here many times and each and every time, I fall in love all over again.

New York has been kind to me. The weather, reasonably mild for this time of year, has been easy to accommodate with a few layers of clothing. The restaurants new and old have been phenomenal and the people have made me smile. What more can a girl ask at this time of year?

My good friend Sami Lukis has a tour group, made up of women looking for an adventure. I decided to tag along to a few dinners while at other times catching up with my many friends who now call New York home.

New Year’s is a time for reflection.

We all have our own ‘shit’ and usually at this time of year, we decide whether we will call it a day, or keep persevering through. Most of us are acutely aware that most New Years Resolutions don’t work out and are forgotten almost as fast as we promised ourselves that we would keep them.
Published in Mellissah Smith
Sunday, 22 September 2013 12:33

Mondrian, New York - a great place to stay

Flying is like catching a taxi to me. I do it every week and have done so for the past 15 years. I never complain and I would not dare let myself think negatively of the fact that I have to catch yet another flight.

From time to time, I do receive bad customer service from airlines, hotels, taxi drivers and restaurants, but mostly, I suck it up. It has to be something really bad for me to make a big deal about it because quite simply, by dwelling on it, it also ruins my day.
Published in Mellissah Smith
Don't get me wrong... I love Atlanta. In fact, it is one of my preferred cities in the US and its definately very livable.

However, from a marketing and creative perspective, is it allowing itself as a city to be second best?

It's hard to compare to New York - let's face it, but when it comes to business, why should New York companies have greater access to the talents of the world's best creatives and marketers and Atlanta be left to those who couldn't make it in the city that never sleeps.

That's the same for Investment Bankers and a whole host of careers, I know, but it saddens me that Atlanta hasn't used its critical mass of 6 million people to produce some of the world's most distinguished and talented creatives.

How can we as a city change that? How can we make Atlanta the US' hub for marketers and creatives? I don't have an answer, but I will have one tomorrow. Food for thought.
Published in Marketing
Saturday, 07 May 2011 22:53

I Love America

Having travelled many times to the United States over the years for both business and pleasure, I have to say, that I have fallen in love with it all over again.

My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.

It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Published in Marketing
Wednesday, 25 August 2010 01:23

Unblock your ears

When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.

Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.

Published in Marketing