Tag: millennials

Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing campaigns, especially in lifestyle products like sunglasses. Here's a comparison of strategies that could be effective for each group: 

I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.

Has anyone else fallen in love with the television show "Younger"?

The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences: 

I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find that my next recruit is in fact a millennial. Why? Because that person was the best person for the job at that point in time.

The things that have me so frustrated about millennials are:

A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.

We live in a world where many people are quick to jump to conclusions and ascertain their own opinions. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why this shift is taking place and how we can turn this ship around.

I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.

Go mobile

No, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a week - on their smartphones. The report goes on to state that in fact, so much time is spent on their smartphones that it accounts for 41 percent of the total time that the American population spend using smartphones, despite Millennials only making up 29 percent of the US population. 

But wait, it gets even crazier.

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.