Marketing Eye

Displaying items by tag: Mellissah Smith - Page 2

Thursday, 07 January 2010 20:20

The New Look Marketing Eye

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The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.

Published in Management
Wednesday, 13 January 2010 20:09

Arranged Marriages – who would have thought?

Today, one of my most treasured team leaders returned from his summer vacation to announce his engagement to a beautiful, young Doctor from his home village.

Over the past few years, he has travelled back home every year and his parents have organised meetings with prospective wives.

Only this year something was different. He met a young lady that he thought would be his perfect life partner.

Thursday, 14 January 2010 20:00

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.

When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.

Friday, 15 January 2010 19:58

Could Have, Should Have, Would Have

How many times have you thought – could have, should have, would have – and did nothing about it?

Unless you are one very highly motivated person that can read minds and forsee the future, you would have at some time in your life, said these things to yourself or to others. Sometimes quietly, sometimes out loud.

I often think to myself, that I could have done something, but didn’t for valid reasons or because I simply couldn’t be bothered.

Like the time I was offered big dollars for my business. I could have taken it and been living in the South of France, but instead, I chose to continue my journey and see where it was going to lead me.

My ’should have’ is over 10 years ago, I came up with this brilliant idea to have clear plastic, zip up cases for luggage that you can quickly put on before you check in your luggage or before you put it through the security checks. They would be branded with Louis Vuitton, Samsonite or whatever brand your case is, but it would protect it.

The number of times I go through the airport security scanners and my bags come out scratched, marked and damaged is ridiculous. I am now not travelling with designer luggage for this very reason.

It would be a purchase of $39.95, just like buying fries with your burger. A bloody good idea if you ask me, and I should have done it, but I didn’t and now, the moment of passion and enthusiasm has gone.

My ‘would have’ is all to do with experiencing other cultures. I would have loved to live in Europe throughout my twenties but didn’t because I was scared of the unknown, not into taking risks and worried that I would not have the career I always dreamt of and am now having.

When it comes to business, think about what you could have, should have or would have done to build your brand and haven’t. Does it still have merit? Would it help your business? Does it have the ability to bring in sales? Can you find ways to make it happen?

Have a board in your office that says:

Could have: ….
Should have: ….
Would have: ….

And review it from time to time. Don’t miss opportunities that can aid your success.

Mellissah Smith from Marketing Eye

Published in Mellissah Smith
Monday, 18 January 2010 19:51

It’s the lessons we learn

Whether it’s in life or business, it’s the lessons we learn along the way that make us.

In life, I have kept on learning lessons – some I have learnt from and others I have ignored only to find that I should have learned my lesson the first time.

Published in Mellissah Smith
Monday, 25 January 2010 19:38

Selling News Not Integrity

picture1Like most, I was not too shocked when on Sunday I heard on the radio that Angelina Jolie and Brad Pitt separated. It’s the news that I didn’t want to hear. I am on ‘Team Jolie’ and cannot bear the thought of this perfect couple with the most beautiful looking family on the planet would break up. The news had me in a tither. I quickly turned on the television wanting to know when, where, why and how this happened and there it was, for everyone to see. Headline news.

Next, I raced down the shop and bought every possible magazine that might have a story on Brad Pitt and Angelina Jolie. Afterall, they had separated right? Wrong!

One newspaper reported that they had separated and had gone through a divorce settlement  of sorts (they are unmarried) that saw their millions divided and the custody of their children shared.

Like millions of people, I was enthralled with the gossip that surrounded this duo and have spent at least $30 in the last couple of days buying every possible editorial that may have just a little bit of information on what actually has gone on.

Well, what has gone on is that this story has sold millions of newspapers and magazines worldwide and is highly likely to be made up. The story derived not from a reputable editorial, but from gossip newspaper who quite frankly cannot be trusted. They may have sold newspapers, but it has further enhanced in the minds of people who little you can trust the tabloids and how much of the stuff we read is made up.

Any story on Jolie-Pitt sells newspapers and everyone knows it! The journalists have no integrity or concern for what they or their families might think. What if their children read this on the newstands and all of a sudden got concerned that the unit they thought they could trust might be torn apart.

There is a message in this medium mayhem.

What do you have that sells newspapers? There is a few journalists out there that would like to know!

News can come in many forms and it might not be worldwide news or news that is going to have gossip magazines begging, but it might be of interest to business journalists or general news journalists who see what you are doing as unique and interesting.

You may have your product or service endorsed by someone famous, or perhaps you have a world first.

Read the newspaper and watch the news… you never know… it may just give you an idea of how your brand can become better known.

Every day small businesses are written up in newspapers and magazines. Next week it could be you!

Published in Mellissah Smith
Wednesday, 23 June 2010 00:48

How do you present yourself?

 You might remember a few weeks back I mentioned giving a presentation to a group of image consultants and stylists. Since then it seems I’ve been talking with loads of people about how difficult it is to maintain a fresh and stylish look. How you present yourself is so important in your career as well as personal life.

Saturday, 22 May 2010 00:37

It’s sale time!

On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do.

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