Marketing Eye

Displaying items by tag: Mellissah Smith

Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.

It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
Published in Management
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's owner (who would be Rupert Murdoch himself - eep!).

Today, I'm on day two in the marketing industry and have been given the chance to pick the brain of Marketing Eye founder, Mellissah Smith – it’s a slightly daunting ask, especially when you consider that she was little older than I was when she first branched out and went solo in her first agency.

“I’ve been in marketing for 20-odd years and was 25 when I started my first agency – what inspired me to start was an account opportunity falling in my lap,” Mellissah said.
Wednesday, 19 October 2011 23:40

Bang for your buck

(BRW, the Marketing Issue, Oct 20-26, 2011)

It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent

Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
Published in Mellissah Smith
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Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
Published in Mellissah Smith
Thursday, 14 January 2010 20:01

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.
Sunday, 17 January 2010 19:53

Small Businesses Can All Afford Marketing

$27.95 per day for a Marketing Manager : Small Businesses Benefit from Finance Package
Published in Marketing
Monday, 25 January 2010 19:22

Small Businesses Soaking Up The Sun

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If I look happy – I am! Who wouldn’t be sunning themselves in Byron Bay? For 3 days, I have soaked up the sun, shopped, swam, ate, drank and done business with local Byron Bay residents.
Published in Mellissah Smith
Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.
Published in Management
Wednesday, 10 March 2010 00:50

The world is our oyster

Having a go is very Australian and since my short stay in Paris, I have realised just how much Australian’s really are ‘having a go’.
Wednesday, 07 July 2010 20:40

Freezing cold? Stressed? Head North!

It was nearing end of financial year and I was so stressed that all of my bones hurt just to move.
Published in Mellissah Smith
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