Kenter - Logistics
Client: Kenter International Logistics (now Kenter)
Company Profile:
Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses worldwide.
Challenge:
Kenter International Logistics recognized the need for a strategic rebranding initiative to stay ahead in the competitive logistics industry. Their objective was to revitalize their brand identity, enhance customer experience and attract new clients through impactful marketing activities.
Solution:
Marketing Eye, a trusted marketing agency, partnered with Kenter to execute a comprehensive rebranding strategy, leveraging various digital marketing channels and incorporating modern design elements.
Rebranding Strategy:
New Logo and Brand Identity:
Marketing Eye designed a new logo that reflected Kenter's evolution and represented its fresh identity. The logo incorporated elements that symbolized the seamless movement of goods and conveyed Kenter's commitment to innovation and efficiency.


Investment in Customer Experience:
To enhance customer experience, Kenter invested in cutting-edge technologies and streamlined processes. These improvements aimed to provide clients with seamless logistics solutions, real-time tracking capabilities and personalized support.
New Website:
A modern and user-friendly website was developed to showcase Kenter's updated brand image. The website featured intuitive navigation, engaging content, and an optimized user experience to attract and convert visitors into potential clients.

Updated Marketing Collateral:
Marketing Eye created visually appealing and informative marketing collateral to align with Kenter's new brand identity. These materials included brochures, presentations and case studies that highlighted Kenter's expertise and differentiated them from competitors.

Social Media Integration:
Recognizing the power of social media, Marketing Eye incorporated various platforms into Kenter's marketing strategy. Engaging content, industry insights, and success stories were shared regularly to engage with the target audience and expand brand visibility.

Results:
Kenter's rebranding efforts, executed by Marketing Eye, exceeded expectations, resulting in tangible benefits for the company:
Increased Client Base:
Marketing activities associated with the rebranding campaign attracted new clients to Kenter, bolstering the company's growth trajectory.
Enhanced Brand Recognition:
The new logo and brand identity effectively conveyed Kenter's refreshed image, resonating with both existing and potential clients. This improved brand recognition led to increased trust and credibility in the market.

Improved Customer Experience:
Investments in customer experience, including advanced technologies and streamlined processes, elevated Kenter's service quality. Clients experienced greater efficiency, transparency and satisfaction in their logistics partnerships.
Website Traffic and Engagement:
The new website received a surge in traffic, with visitors spending more time exploring the site's intuitive features and relevant content. This increase in engagement translated into a higher conversion rate for Kenter.
Expanded Social Media Presence:
Through strategic social media integration, Kenter extended its reach and established a strong online presence. Engaging with the target audience through industry insights, success stories, and interactive content further amplified brand awareness and generated leads.
Conclusion:
Kenter's successful rebranding, driven by Marketing Eye, propelled the company forward, positioning it as an industry leader with a refreshed identity and enhanced customer experience. The new logo, website, marketing collateral and social media integration collectively contributed to increased brand recognition, client acquisition and improved overall business performance.
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3 Point Capital
Operating within the ultra-competitive financial services industry, 3Point Capital were looking to differentiate themselves from other competitors with a rebranding campaign. To help them achieve this objective, they engaged Marketing Eye as their fully outsourced marketing department. A thorough discovery process familiarized the Marketing Eye team with 3Point Capital’s business, brand identity and brand personality.
The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.




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Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced a revised website and created several lead generation social media campaigns.


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Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.



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As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.




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Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia.
With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.
The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website.
Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding



