Marketing Eye

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Sales are the lifeblood of any company. To keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right approach will not only keep sales consistent, but it will also make them a better sales team altogether.

Published in Marketing
Tuesday, 11 August 2020 16:27

Bronte Kids - Childcare - Education

Bronte Kids is a child development and care facility located on the Sydney shores of New South Wales. Bronte Kids provides a high-quality experience for all kids, that promotes a similar family atmosphere making them feel comfortable at all times. Over the years, Marketing Eye has worked with Bronte Kids to develop a marketing strategy, provide tangible documents, and deploy a website that is easily accessible for current and potential clients. With this being said, these marketing services have provided Bronte Kids with an established and increased brand awareness.

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Published in Portfolio
Tuesday, 11 August 2020 16:23

Clear Speak - Education | Learning

Clear Speak provides private tuition in speech and voice improvement, as well as training all aspects of personal communication styles. They enable clients to be able to communicate confidently and freely in the greater community. Clear Speak have developed their own trademarked method, to help students speak with a fluently British accent. Marketing Eye had the greatest honour of providing high-quality marketing services that have led to increasing brand awareness and improving the generation of clientele. We provided Clear Speak with a new redesigned and optimised website that enhanced the clients journey, in conjunction with highlighting the key messaging of their brand.

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Published in Portfolio
Tuesday, 11 August 2020 16:18

Geelong Grammar - Education

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region. Marketing Eye had the privilege of working closely with Geelong Grammar to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

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Published in Portfolio
International Independent Medical Examiners are a team of medical and health allied professionals delivering independent and expert advice on the areas of personal injury, superannuation and disability insurance.  The company needed a new tone of voice which Marketing Eye delivered, by launching a redeveloped website which related to the audience. From the marketing strategy to the redesigning the website, Marketing Eye helped by developing their digital campaigns. Using our expertise, we helped to develop a better online presence for the International Independent Medical Examiners as well as creating an informative platform, which enabled better brand awareness and understanding.
Published in Portfolio

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. The treatment is created from fresh papaya and made in Queensland, Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered a marketing strategy and created new taglines such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.



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Published in Portfolio
Tuesday, 11 August 2020 15:43

Principal Partners - Financial Planning

As a leader of guided wealth, they needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne. Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a complete overhaul of their website, the creation of marketing collateral highlighting their services, and public relations services to increase brand awareness. 

As part of the branding design, new business cards, brochures, stationery and email signatures were developed. These assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.



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Published in Portfolio
Tuesday, 11 August 2020 15:32

Iris Medical - Medical Service - Healthcare

Iris Medical is a professional medical facility that does yearly health and medical tests on people who are invested in ensuring that their health remains at an optimum. As a medical services provider, Iris Medical needed a marketing strategy and branding that reflected its professional and modern approach to healthcare. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. The marketing consultants at Marketing Eye developed and implemented a marketing strategy that aligned with the business goals of Iris Medical. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities like public relations efforts, a website overhaul, and refreshing marketing collateral. 

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Published in Portfolio
Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided.

The process that lead to the new content strategy began with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.

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Published in Portfolio
Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.

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Published in Portfolio
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