Marketing Eye

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Tuesday, 11 August 2020 09:35

Yusen Logistics - Logistics

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Portfolio
Tuesday, 11 August 2020 09:24

Hoverscape - Technology

Hoverscape is Australia's premier drone data provider, utilizing drone technology to capture the highest quality data. Hoverscape captures imagery of their client's assets through the latest drone technology to conduct thorough and robust inspections. With the needs of its customers at the heart of what Hoverscape does,  Hoverscape needed a brand overhaul that would reflect the professionalism and innovation that it brings to the table. Marketing Eye came alongside Hoverscape and conducted a thorough audit of their marketing efforts and branding, providing a customized strategy to address the challenges and pain points that Hoverscape was facing. The creative team at Marketing Eye developed a fresh and intuitive website, along with a complete redesign of Hoverscape's brand identity, including new business cards, a brochure, and a sales deck that completely redefines the brand image of Hoverscape. With a fresh coat of paint and a new website, Hoverscape is equipped with the tools and resources it needs to increase brand awareness and generate revenue. 

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Published in Portfolio

A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure precisely what’s working and what’s not working in your marketing efforts. If a marketing strategy is a map for your business, your KPIs are the pins in your map. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when making your marketing strategy.

Published in Marketing

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Published in Marketing
Wednesday, 05 August 2020 15:31

How to Create Shareable, Interesting Content

Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.

Published in Marketing
Tuesday, 04 August 2020 17:23

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Portfolio

Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.

Published in Marketing

Today’s consumer has more demands than ever about the user experience – they expect a more personalized, more consistent, and more relevant experience across the channels and devices that they use. This puts extra pressure on marketers to understand and deliver on these expectations, which requires an understanding of the customer and what they want. If you’re going to continue to engage with your current and future audience, you will need to create fresh, exciting, and emotionally engaging content.

Published in Marketing
Tuesday, 28 July 2020 15:43

Narrowing Down Your Target Audience

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing
Friday, 24 July 2020 12:49

Optimizing Your Webinar Attendance

Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.

Published in Marketing
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