Marketing Eye

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Wednesday, 12 August 2020 09:55

Inoko - Consumer Products | Interior Design

Inoko is a consumer goods and interior design company that brings you hand-poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. Marketing Eye used their expertise to help develop a marketing strategy that matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets, product guides for consumers, photoshoots to update product portfolio, and an overhaul on the Inoko branding. 

When approached by Inoko, we had to develop their brand from the beginning. This began with designing a website and digital assets that matched the designs of the candles. Using a similar color and texture that epitomized their products and brand story we wanted to create a platform that would be synonymous with their brand.


Inoko inner

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Published in Portfolio
Wednesday, 12 August 2020 08:55

Stradbroke - Hospitality

Stradbroke Island Beach Hotel is a beautiful beachfront holiday destination offering guests accommodation, wedding packages, dining, functions and more. Located in the idyllic Stradbroke Island, Queensland and boasting some of the most relaxing and beautiful views a holiday destination could offer.  Marketing Eye has worked closely with Stradbroke Island Beach Hotel to create a brand style guide. Within this guide, we created a range of stunning marketing materials, from menus to wedding brochures to Christmas promotions. The marketing materials created were on brand and aligned with the hotel's beach vibes and their key messaging.Stradbroke MU 2

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Stradbroke Island
Published in Portfolio
Established in 1922, Lockwood Partners is a leading firm of accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result, Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals in the financial industry. With Marketing Eye's graphic design services, we have redefined Lockwood Partner's branding position and given them a fresh new look. Lockwood Partner's new website reflects their modern and professional approach to accounting services. In addition to the new website, Marketing Eye has also developed email marketing campaigns, social media marketing, bus advertising, and a company newsletter. 


Lockwoods Brochure1

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Lockwoods Brochure2

Provide Group

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Published in Portfolio
Tuesday, 11 August 2020 17:14

MVO - Building Services

MVO Services is the leading commercial catering, refrigeration, electrical and air-conditioning business servicing the Wide Bay, Queensland area. Widely skilled, they can provide upgrades and supply and install anything from equipment to cold rooms.

MVO Services discovered Marketing Eye’s team of leading logo designers from a past client referral. Marketing Eye completed a modern, geometric logo design, along with brand style guidelines for future design work. The rebranding design implemented by Marketing Eye ensure that MVO Services’ new branding is timeless and relevant.



MVO Services van

MVO Services cup
Published in Portfolio
Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions. Ontime Healthcare needed a marketing strategy consulting firm to increase brand awareness and improve the customer journey. After developing a customized marketing strategy, Marketing Eye developed several specific marketing projects for Ontime Healthcare, including a website refresh, marketing collateral pieces, digital marketing tactics through social media, and content marketing in the form of company blogs and social content calendars. 

As part of the custom-made marketing strategy, Marketing Eye has developed, designed, and executed monthly EDMs, targeted to various databases. In order to build brand awareness, Marketing Eye updated and redesigned the website to improve the customer's journey and ease the signup process.

Ontime Health2

Ontime Health

ontime healthcare brochure 80

Ontime Healthcare Banner 80
Published in Portfolio
Tuesday, 11 August 2020 17:02

AllFlo - Building and Construction Services

AllFlo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. AllFlo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

ALLFLO

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Published in Portfolio
Atlas Tile and Stone supplies a large range of stone and tile to commercial and domestic projects. Sourcing suitable high-quality natural stone for architects, interior designers, developers, builders or home renovators, they ensure that they can meet the needs of any project. Atlas needed an outsourced marketing team to help them launch their brand. As part of the marketing strategy, Marketing Eye helped create and develop their social media presence, beginning with their launch and then promoting their products and services, helping them build and engage in relationships with their clients. As part of the 360-degree marketing strategy, we used our design expertise to develop print assets and content to showcase the company at trade shows and presentations.

atlas1

atlas2
Published in Portfolio
Tuesday, 11 August 2020 16:53

Doyle Bros - Waste Management

Doyle Bros is a responsible waste disposal and recycling company servicing Sydney’s commercial and industrial sector. With a unique point of difference being their MRF (Materials Recovery Facility), which diverts waste from landfill and has a strong green recycling approach.  Doyle, Bros contacted Marketing Eye as they needed an outsourced marketing agency to create the new Doyle Bros brand. As part of the marketing strategy, we developed a new website, designed their social media and increased the SEO of Doyle Bros online. Marketing Eye worked tirelessly to create a strategy for Doyle Bros and has increased their social media presence, increased public knowledge of the business and highlighted the key messages for the Doyle Bros business. As part of the SEO strategy, undertaken by Marketing Eye, their website has been optimised to enhance the client’s journey and drive more traffic to their landing page.

DB edm

DB Website

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Published in Portfolio
Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years, the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

OAC Billboard

Outdoor Adventure Company

The outdoor adventure company
Published in Portfolio
Tuesday, 11 August 2020 16:34

Business Card

It is always important to look inwards before providing advice to clients. Marketing Eye is always looking to ensure that our branding is keeping relevant and visually appealing to audiences. Even something as small as a business card can't be overlooked. By understanding the modern market and adopting the trend of vertical cards, our new business cards are sure to convey through this small window what Marketing Eye is all about.
Published in Portfolio
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