Tag: marketing - Page 67

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).

It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.

Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.

For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.

Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment is working or not. Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results.

30 DAY OFFER     Build it and they will come.       Marketing Eye builds websites that are on-brand, engaging, response driven, simple to navigate and that bring your brand to life in the minds of your customers. Created in a hassle-free environment, we drive our clients to better understand what makes their customers tick and importantly, buy. Not only are our websites award winning, they are only.       $3,990       Offer valid before June 30 2011.

At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?

Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.

What's your thoughts?

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.

Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.

Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?

What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.

Did you make your million? Or 2, or 3, or 4? It's May and it's time to work out whether your pockets are full of coins, or if there is a hole where they seem to have slipped through.

End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?

You can come up with a reason for doing almost everything... including murder, so coming up with reasons to not succeed is a piece of cake.

Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.