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Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously.

Marketing and sales are two distinct services within a business, and their roles are clearly defined. They are often seen as separate departments, but they share some similarities, and do have some overlap that cannot be overlooked. In any organization, one of the keys to success, and perhaps also one of the biggest challenges, would be to get the marketing and sales team to be on the same page and work closely together. It may sound like a simple task to achieve, but there are often conflicts due to different perspectives on marketing budgets and its effect on sales performance.

Case Study: Jacoby Development

Company Profile: Jacoby Development is a prestigious real estate development firm based in Atlanta, Georgia. With over 40 years of experience, they are known for their commitment to sustainable real estate development and transforming industrial spaces into thriving mixed-use communities. Their flagship project, Atlantic Station, has become a hub for people seeking a family-centered environment that offers a sense of community.

Challenge: Jacoby Development faced a challenge with their website design and content. Despite being a renowned developer, their website did not effectively showcase their portfolio of projects, including case studies. The existing design lacked visual appeal and failed to communicate the company's commitment to sustainability and community development. Moreover, the website did not rank well in search engine results, impacting their online visibility.

Solution: Marketing Eye, a leading marketing agency specializing in website design and content, was engaged by Jacoby Development to revamp their website and improve its overall performance. The following steps were taken:

• Website Design Enhancement: Marketing Eye conducted a thorough analysis of Jacoby Development's brand identity and values. They designed a visually appealing and user-friendly website that aligned with the company's vision of sustainable real estate development. The new design showcased high-quality images, intuitive navigation, and an improved user experience, enhancing the overall aesthetic appeal.
• Search Engine Optimization (SEO): Marketing Eye implemented a comprehensive SEO strategy to increase Jacoby Development's online visibility. They conducted keyword research and optimized the website's content, meta tags, and URLs to improve search engine rankings. By incorporating relevant keywords and implementing on-page SEO best practices, the website became more discoverable to potential clients and investors.
• Case Study Integration: Marketing Eye developed a dedicated section on the website to highlight case studies of Jacoby Development's projects. Each case study focused on showcasing the company's expertise, sustainable practices, and positive impact on the community. They incorporated compelling narratives, high-quality visuals, and key project details to engage visitors and demonstrate Jacoby Development's capabilities.

Results: The collaboration between Jacoby Development and Marketing Eye yielded significant improvements to the website's design, content, and SEO. The outcomes of the project included:

• Enhanced User Experience: The redesigned website provided visitors with an intuitive and engaging experience, encouraging longer site visits and increased user satisfaction.
• Improved Search Engine Rankings: The implemented SEO strategies resulted in higher organic search rankings, leading to increased website traffic and visibility in search engine results.
• Showcasing Project Success: The inclusion of case studies effectively highlighted Jacoby Development's portfolio and demonstrated their expertise, sustainable practices, and positive impact on communities.
• Increased Conversion Rates: The optimized website design, compelling content, and improved user experience contributed to higher conversion rates, attracting potential clients and investors.

Conclusion: Through the expertise of Marketing Eye, Jacoby Development successfully transformed their website into a visually appealing, user-friendly, and search engine optimized platform. The integration of case studies allowed them to showcase their impressive portfolio of projects, highlighting their commitment to sustainable real estate development and community impact. The improved website design and content played a crucial role in attracting and engaging potential clients, ultimately contributing to Jacoby Development's continued success in the industry.

Nestled just minutes from Clarksville town centre; This exquisite community brings together everything a family would want. From access to public and private schools, to affluence eating and miles of walking tracks - Killebrew is without peer. Marketing Eye partnered with Killebrew create a complete brand package to launch the arrival of the new community.

Metaverse is such an exciting technology coming into our world. It may change the way we operate and entertain forever by applying AR, VR, and block chain technology. Imagine we will have an entirely different world from our daily life, within that world we can do things that we can and cannot in normal life. It is an amazing new step in human development technology, and we are going to be the first generation to use it. Exciting, isn’t it? However, we will have to apply Metaverse smartly to avoid any unfortunate consequences to our society, and to get maximal benefits out of it for our business.

Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run out and purchase the items they promote?

The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between.

Hashtags have been around for years but were first introduced on Twitter in 2007. Since then, they have been a key way for your company to reach new audiences, increase awareness, and allow social media users to find and engage with content related to common themes or interests.

Metnology is an IT consulting firm with a focus on customer experience and support. Metnology empowers businesses technical teams and outfit them with the tools they need to succeed. Some of the many services that Metnology offers are java-based frameworks, open-source technologies , cloud-based development, end-to-end integration, networks and systems security and database and warehouse technology. Metnology partnered with Marketing Eye to create a new brand suite and image that would stand apart from the crowd and also help them leverage their new brand to increase lead generation.