Marketing Eye

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Thursday, 03 February 2022 15:37

Lean Partners - Consulting

Lean Partner’s mission is to be a partner in the journey to operational excellence, helping you achieve the highest possible levels of performance, profitability, shareholder value, and growth. Their focus is transforming organizational performance by inspiring leaders to stay ahead of the change curve through operational excellence by simultaneously leading cultural change and increasing efficiencies.

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Published in Professional Services
Thursday, 03 February 2022 14:18

Little Sales Birdy - Fashion | e-Commerce

Little Sale Birdy is all about bringing the power to the people by offering daily shopping deals. Access the latest sales from the best retailers, with custom software that scouts websites and delivers every single sale, as it happens, so customers can view all sale items from their home. Little Sale Birdy is serving dedicated fashion and technology connoisseurs by compiling and continually updating their top sales lists.

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Published in Retail Marketing
The metaverse is taking the business and technology worlds by storm. If you have read the news lately, there is always something going on regarding this virtual world. While the metaverse is an exciting advancement in technology there are some challenges marketers are going to face.

Here are 5 challenges that marketers are going to face with metaverse marketing. 
Published in Marketing

The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why. 

Published in Marketing
Tuesday, 01 February 2022 18:27

How marketers climb the corporate ladder fast

When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

Published in Marketing
Friday, 28 January 2022 11:00

IPISC

Intellectual Property Insurance Services Corporation (IPISC) is the pioneer and worldwide industry leader in intellectual property insurance. IPISC partners with insurance brokers, insurance agents, and clients to provide intellectual property litigation risk management solutions and services that protect our client’s products and intellectual property (i.e., patents, trademarks, copyrights, and trade secrets) rights by providing the financial resources necessary to cover the exorbitant litigation expenses associated with defending against allegations of infringement on the intellectual property rights of others, as well as pursuing those who infringe on their intellectual property rights. Marketing Eye worked with IPISC to create a completely revamped website with a fresh and new approach that will allow them to properly communicate with their target audience.
Published in Professional Services
Tuesday, 25 January 2022 13:09

How Marketers Market in the Metaverse

The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep up with the newest technical advancements. Understanding what the metaverse is and its full potential is part of this. What marketers must grasp is that the metaverse is not a fad; it appears to be here to stay and, on its way, to becoming the next big thing. 

Published in Marketing

How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company. 

Published in Marketing

Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. 

We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.

Published in Marketing

In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.

This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence. 

Here are a few reasons why your company should be using TikTok as a part of your marketing strategy. 

Published in Social Media
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