Marketing Eye

Displaying items by tag: marketing - Page 6

Friday, 01 September 2017 09:16

The cut-throat world of marketing performance

Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.
Published in Marketing
Thursday, 31 August 2017 09:33

I'm feeling nostalgic about Atlanta

Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.

I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
Published in Management
Saturday, 26 August 2017 08:03

The sales hangover - do you have one?

What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they simply know they need marketing, and are calling the first company that comes up on Google.
Published in Marketing
Wednesday, 23 August 2017 17:12

The Great American Eclipse

It’s amazing what a scientific anomaly can do to our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against.  Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Published in Marketing
Tuesday, 22 August 2017 15:43

Become A Master of Frame Control

Have you ever gone into a sales pitch and started using old techniques like the age-old SPIN selling tactic to close the deal? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits screaming out to each other "Always Be Closing!". 
Published in Entrepreneurship
Friday, 11 August 2017 17:28

How To Get The Most From Your Team

Ideally, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
Published in Management
Friday, 28 July 2017 15:57

Less Manual, More Automation

Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Published in Marketing
Businesses both big and small, B2B and B2C, have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Published in Marketing
Wednesday, 19 July 2017 09:57

How to Become a LinkedIn Superstar

LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform.

Published in Social Media
Tuesday, 18 July 2017 10:45

LinkedIn Finally Added a Video Feature

I can barely contain my excitement. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!

That’s because LinkedIn just released its newest update by allowing users to directly upload video to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.

Published in Social Media
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