Tag: marketing - Page 56
Sunday, 19 October 2014 00:00
The Sunday Ramble - a life of an entrepreneur
It's Sunday and I have been madly working away since 6am. That I suppose is the life of an entrepreneur.
Of late, it's been crazy. My 'to do list' seems endless and there really isn't enough hours in the day. On top of that, I only recently realized that I am not utilizing my time effectively enough and need to make some changes - except I feel like I need to catch up before making changes. It is 'the chicken and the egg' scenario all over again.
People can look at Sundays in a number of ways; For me, I look at the day as the first day of the week, as in Australia it is a Monday. I am of course sitting in my hotel room in Atlanta.
Of late, it's been crazy. My 'to do list' seems endless and there really isn't enough hours in the day. On top of that, I only recently realized that I am not utilizing my time effectively enough and need to make some changes - except I feel like I need to catch up before making changes. It is 'the chicken and the egg' scenario all over again.
People can look at Sundays in a number of ways; For me, I look at the day as the first day of the week, as in Australia it is a Monday. I am of course sitting in my hotel room in Atlanta.
Published in Mellissah Smith
Monday, 06 October 2014 00:00
Marketing Communications Manager
Open Date: 10/06/14
Location: Atlanta, GA. USA
Division: Marketing – Independent Agent
Category: Marketing
Job Description:
The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company. This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.
Check out our website: www.marketingeyeatlanta.com
PRIMARY RESPONSIBILITIES:
Location: Atlanta, GA. USA
Division: Marketing – Independent Agent
Category: Marketing
Job Description:
The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company. This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.
Check out our website: www.marketingeyeatlanta.com
PRIMARY RESPONSIBILITIES:
- Managing the marketing needs of clients
- Implementing Marketing Eye’s methodology in clients businesses and explaining it to new client acquisitions in the sales process
- Developing marketing strategies
- Implementing marketing campaigns, from development and concept creation through to execution
- Reporting
- General marketing consultancy
- Maintain positive client relations with new and existing customers to discuss their needs and how to best utilize our solutions to achieve their intended outcome.
- Deliver presentations to multiple levels of decision makers during face-to-face meetings.
- Perform other job duties as assigned.
- Previous experience in marketing leadership is a plus.
Published in Marketing
Thursday, 02 October 2014 00:00
Dream jobs do exist, you just need to know how to find one
I sat at my desk yesterday and I felt relieved. Something had been lifted. In Australia, we have end of financial year that keeps people like myself busy over the months of July and August, and then by the time September comes around, I always feel like I am playing catch up. Fortunately, I don't need to do this for another few months again when the US end of financial year occurs.
Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
Published in Marketing
Thursday, 11 September 2014 00:00
The art of internal entrepreneuring
Think big. Dream even bigger.
The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
Published in Small Business Marketing
Thursday, 28 August 2014 00:00
Fact: Americans are superior marketers
I'm an Australian who prefers to work with American companies. Why? Because I learn the most from the American attitude; especially marketers. Simply, American marketers do it best.
Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
Published in Small Business Marketing
Monday, 25 August 2014 00:00
5 PR lessons from the ALS Ice Bucket Challenge
How did a slapstick campaign garner the support of the most feared woman in fashion?
By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.
Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.
Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
Published in Small Business Marketing
Thursday, 21 August 2014 00:00
Why you need a #22yrold Inside Sales Executive
For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta. We sat on our hands for a while, hesitant because we have not been fully equipped to train an Inside Sales Executive. Finally, the time arrived.
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
Published in Marketing
Sunday, 10 August 2014 00:00
Why graphic design is your biggest weapon
Successful marketers are always prepared for battle.
Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful explanatory tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
Published in Small Business Marketing
Friday, 08 August 2014 00:00
All successful marketers are two-faced
What does Khloe Kardashian, fur and nudity all have in common?
They are the elements of a multi-leveled marketing campaign by PETA that went viral.
They are the elements of a multi-leveled marketing campaign by PETA that went viral.
Published in Marketing
Tuesday, 08 July 2014 00:00
Why your marketing agency needs a flat organizational structure
The next 12-months is going to be incredibly different for people who work at Marketing Eye. After years of working hard at establishing a product and service that is unsurpassed by industry standards, driven by technology, systems and processes, we are now working tirelessly on how to build the right culture going forward.
There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the enth degree.
Flat Organizational Structure
Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organizational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.
There have been many hit and misses and lots of unnecessary frustration, but finally I think as a team we have hit the nail on the head and I am about to test it to the enth degree.
Flat Organizational Structure
Weaning employees off hierarchy-driven decision making has been a test of both patience and perseverance. Gen-Y's have been told that they need leadership in order to be successful, yet some of the most successful companies in the world, like Google, are saying quite the opposite. Their investment in a flat organizational structure has not only shown dividends on the balance sheet, but it has created a workplace and culture that the world-over admires and respects.
Published in Management