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Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do far more significant harm than pushing your business out of its comfort zone. The best way to transform your business and change with the times is by implementing a digital marketing strategy. Digital marketing is the tool to take your business to the next level and keep up with your audience's expectations.
COVID-19 has drastically disrupted operations for the small business community in Atlanta, necessitating a recovery plan. Invest Atlanta is looking to provide financial support for small businesses in Atlanta that have had to cease operations or radically alter operations due to the COVID pandemic. The Resurgence Grant Fund will award eligible businesses up to $40,000, plus a credit of $10,000 of additional technical assistance, to help reimburse costs associated with any business adaptations. You can apply for this business grant here until August 31.
Content marketing is the key to driving brand awareness and engagement for most businesses, but there is a wrong way of generating content for your business. Finding the right strategy is a critical step forward in generating content, but there are plenty of ineffective approaches that will hurt your marketing efforts. Below, we have four ineffective approaches to avoid while building your content strategy.
Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing tactic, wherein the brand is equipping customers to generate interest in your brand through social media, reviews, and word-of-mouth. Brands can empower and equip their customers to be powerful marketing tools for their products. But how do is advocacy marketing set up? Below, we have a few things to consider when you’re developing your advocacy marketing strategies.
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.
As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.
Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.
Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its way of providing value, and it can be challenging to convince your customers that you provide a more valuable product than your competition. For this reason, you need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market. Below, we have some of the ways that search engine optimization can benefit the marketing performance of your business.
Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused on growth opportunities and bringing in sales. Strategies are built to help your business navigate the challenges and obstacles your industry is facing every day. Below, we have five steps that will help you to create an excellent marketing strategy.
Social media has transformed from a simple way to keep in touch with friends and family to become one of the primary tools at a marketer’s disposal. While it’s an important step to have social media channels set up for your business, it’s another thing to track the performance of those channels altogether. Simply posting on these channels isn’t enough to drive engagement anymore. Marketers need to be actively checking the performance of each channel to gain insight on how to optimize the content best and drive engagement. Social media analytics is the key to optimizing your social media strategy.