Displaying items by tag: Marketing Technology
As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?
Here is a list of things that brilliant marketers do that really make them stand out from the rest.
I once had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business and every cent count
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.