Marketing Eye
Tuesday, 11 September 2018 14:55

Technology Every Marketer Should Be Using

As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?

Published in Marketing
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

Here is a list of things that brilliant marketers do that really make them stand out from the rest.

Published in Marketing
Friday, 17 August 2018 11:54

Entrepreneurship as a Woman

Entrepreneurship can be the toughest gig in the world - especially for a woman. There are many different issues that women face when making the courageous decision to be an entrepreneur.  Most of it, though, is about their mindset.

Published in Marketing
Thursday, 02 August 2018 11:34

Be at the Forefront of Marketing Technology

I once had to hire a law firm. At the time I didn’t have a lot of money to throw around. After all, I was growing a business and every cent count

Published in Marketing
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Published in Marketing