Marketing Eye

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Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years, the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

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Outdoor Adventure Company

The outdoor adventure company
Published in Education
Tuesday, 11 August 2020 16:37

Lokaway - Storage - Gun Safety

Lokaway provides security for commercial safes and has designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian-based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market. Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brand's competitive advantage and provide Lokaway with informative collateral at tradeshows.



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Published in Retail Marketing
Tuesday, 11 August 2020 16:34

Marketing Eye | Recruitment

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

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Published in Professional Services
Tuesday, 11 August 2020 16:27

Bronte Kids - Childcare - Education

Bronte Kids is a child development and care facility located on the Sydney shores of New South Wales. Bronte Kids provides a high-quality experience for all kids, that promotes a similar family atmosphere making them feel comfortable at all times. Over the years, Marketing Eye has worked with Bronte Kids to develop a marketing strategy, provide tangible documents, and deploy a website that is easily accessible for current and potential clients. With this being said, these marketing services have provided Bronte Kids with an established and increased brand awareness.

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Published in Education
Tuesday, 11 August 2020 16:23

Clear Speak - Education | Learning

Clear Speak provides private tuition in speech and voice improvement, as well as training all aspects of personal communication styles. They enable clients to be able to communicate confidently and freely in the greater community. Clear Speak have developed their own trademarked method, to help students speak with a fluently British accent. Marketing Eye had the greatest honour of providing high-quality marketing services that have led to increasing brand awareness and improving the generation of clientele. We provided Clear Speak with a new redesigned and optimised website that enhanced the clients journey, in conjunction with highlighting the key messaging of their brand.

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Published in Education
Tuesday, 11 August 2020 16:18

Geelong Grammar - Education

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region. Marketing Eye had the privilege of working closely with Geelong Grammar to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

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Published in Education
International Independent Medical Examiners are a team of medical and health allied professionals delivering independent and expert advice on the areas of personal injury, superannuation and disability insurance.  The company needed a new tone of voice which Marketing Eye delivered, by launching a redeveloped website which related to the audience. From the marketing strategy to the redesigning the website, Marketing Eye helped by developing their digital campaigns. Using our expertise, we helped to develop a better online presence for the International Independent Medical Examiners as well as creating an informative platform, which enabled better brand awareness and understanding.

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. The treatment is created from fresh papaya and made in Queensland, Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered a marketing strategy and created new taglines such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.



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Tuesday, 11 August 2020 15:43

Principal Partners - Financial Planning

As a leader of guided wealth, they needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne. Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a complete overhaul of their website, the creation of marketing collateral highlighting their services, and public relations services to increase brand awareness. 

As part of the branding design, new business cards, brochures, stationery and email signatures were developed. These assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.



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Published in Financial
Tuesday, 11 August 2020 15:32

Iris Medical - Medical Service - Healthcare

Iris Medical is a professional medical facility that does yearly health and medical tests on people who are invested in ensuring that their health remains at an optimum. As a medical services provider, Iris Medical needed a marketing strategy and branding that reflected its professional and modern approach to healthcare. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. The marketing consultants at Marketing Eye developed and implemented a marketing strategy that aligned with the business goals of Iris Medical. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities like public relations efforts, a website overhaul, and refreshing marketing collateral. 

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