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Evaluation and adaptation to changes are one of the most important aspects of a marketing campaign. Any successful marketing team will assess their campaigns regularly to ensure they reach their maximum potential by altering and adapting their plan to adjust to any issues that may arise. 

In marketing today, consumers have become highly sensitive to how messages are communicated in advertising content. Not only that, but they are often unreceptive if they find the message harmful or offensive. Besides, there are also many factors of inclusivity to consider, such as minorities, LGBTQIA communities, women, and the list. With that said, the following blog will elaborate on where the line is drawn in marketing. 

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.

The audience for B2B and B2C varies, as do their interaction needs. The content and marketing strategies are therefore customized as per audience type. 

Simply put, B2B (business-to-business) companies market for businesses, while B2C (business-to-consumer) companies market for customers. Since the target market for both these companies varies so much, the way they market has to be highly differentiated. 

Marketing strategies are essential to any business as they give the company a plan to follow and allow them to set specific objectives. Businesses are 313% more likely to achieve their marketing goals with a marketing strategy; this became even more prominent during COVID-19 when firms that needed a better marketing strategy were left behind by their competitors who already had digital marketing strategies in place.

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.

Setting up a business is the first step, but the work doesn't stop once you have. There are several ways to ensure your business receives maximum brand exposure and reaches its full potential. First, however, you need a roadmap. This is where a marketing strategy and marketing plan can help.

Digital transformation is how a company integrates digital technologies into all business areas, fundamentally changing how it delivers services or products to customers. Living in the digital era, companies utilize innovative digital technologies to make cultural and operational changes to cater to changing customer needs. 

Are you putting a lot of your business’s resources into marketing efforts and not seeing results? Or perhaps the results of your campaigns are not what you expected. Much to the disappointment of business owners, marketing efforts do not always hit the mark. In fact, quite often, they miss. Many businesses waste both time and money on marketing tactics that do not work, and this all comes down to the marketing strategy they’ve developed.

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan.