Marketing Eye

- Page 2

Scaling Marketing Campaigns: A Comprehensive Checklist for Success

Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth in the world of marketing. To embark on this ambitious journey, marketers must navigate a complex landscape of strategies, tools, and variables that can make or break their efforts.

Published in Expert Marketing Blog
Sunday, 21 May 2023 21:54

Kenter - Logistics

Case Study: Kenter's Rebranding Success - Boosting Brand Identity and Customer Engagement

Client: Kenter International Logistics (now Kenter)

Company Profile:
Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses worldwide.

Kenter International Logistics recognized the need for a strategic rebranding initiative to stay ahead in the competitive logistics industry. Their objective was to revitalize their brand identity, enhance customer experience and attract new clients through impactful marketing activities.

Marketing Eye, a trusted marketing agency, partnered with Kenter to execute a comprehensive rebranding strategy, leveraging various digital marketing channels and incorporating modern design elements.

Rebranding Strategy:
New Logo and Brand Identity:
Marketing Eye designed a new logo that reflected Kenter's evolution and represented its fresh identity. The logo incorporated elements that symbolized the seamless movement of goods and conveyed Kenter's commitment to innovation and efficiency.

Logo2 100

Business card

Investment in Customer Experience:
To enhance customer experience, Kenter invested in cutting-edge technologies and streamlined processes. These improvements aimed to provide clients with seamless logistics solutions, real-time tracking capabilities and personalized support.

New Website:
A modern and user-friendly website was developed to showcase Kenter's updated brand image. The website featured intuitive navigation, engaging content, and an optimized user experience to attract and convert visitors into potential clients.

Landing page22

Updated Marketing Collateral:
Marketing Eye created visually appealing and informative marketing collateral to align with Kenter's new brand identity. These materials included brochures, presentations and case studies that highlighted Kenter's expertise and differentiated them from competitors.


Social Media Integration:
Recognizing the power of social media, Marketing Eye incorporated various platforms into Kenter's marketing strategy. Engaging content, industry insights, and success stories were shared regularly to engage with the target audience and expand brand visibility.

Social Media Tiles

Kenter's rebranding efforts, executed by Marketing Eye, exceeded expectations, resulting in tangible benefits for the company:

Increased Client Base:
Marketing activities associated with the rebranding campaign attracted new clients to Kenter, bolstering the company's growth trajectory.

Enhanced Brand Recognition:
The new logo and brand identity effectively conveyed Kenter's refreshed image, resonating with both existing and potential clients. This improved brand recognition led to increased trust and credibility in the market.


Improved Customer Experience:
Investments in customer experience, including advanced technologies and streamlined processes, elevated Kenter's service quality. Clients experienced greater efficiency, transparency and satisfaction in their logistics partnerships.

Website Traffic and Engagement:
The new website received a surge in traffic, with visitors spending more time exploring the site's intuitive features and relevant content. This increase in engagement translated into a higher conversion rate for Kenter.

Expanded Social Media Presence:
Through strategic social media integration, Kenter extended its reach and established a strong online presence. Engaging with the target audience through industry insights, success stories, and interactive content further amplified brand awareness and generated leads.

Kenter's successful rebranding, driven by Marketing Eye, propelled the company forward, positioning it as an industry leader with a refreshed identity and enhanced customer experience. The new logo, website, marketing collateral and social media integration collectively contributed to increased brand recognition, client acquisition and improved overall business performance.
Published in Shipping and Logistics

As the digital landscape continues to evolve, so do the strategies and techniques used for SEO. With search algorithms constantly changing, it's important to stay ahead of the curve and adapt your content to meet the ever-changing demands of search engines and users.

Published in Expert Marketing Blog

Companies today must focus on creating a customer-centric marketing strategy. The customer should always be at the centre of everything a business does. To succeed in this endeavour, marketing managers must have a clear understanding of their customers' needs, wants, and preferences.

Published in Expert Marketing Blog

Social media has become an essential tool for businesses looking to establish their brand and drive sales. It is an excellent platform for connecting with customers and creating a loyal following. With millions of active users on social media every day, it provides a massive audience for businesses to tap into.

Published in Expert Marketing Blog

Customer relationship management (CRM) has become a critical tool for businesses of all sizes. CRM software helps companies to manage their interactions with customers, automate key business processes, and track important metrics such as customer satisfaction and engagement.

Published in Expert Marketing Blog

In today's competitive business landscape, companies must prioritize building and maintaining strong relationships with their customers to achieve success. The process of managing these relationships is known as customer relationship management (CRM), and it has become an essential aspect of modern sales and marketing strategies. By utilizing CRM systems and software, businesses can streamline their customer interactions, improve their customer service, and ultimately boost their sales.

Published in Expert Marketing Blog

As a small business owner, maximizing return on investment (ROI) is essential to the long-term success of your business. One strategy that can help achieve this goal is forming strategic alliances with other businesses. Strategic alliances are mutually beneficial partnerships between two or more businesses that work together to achieve common goals.

Published in Expert Marketing Blog

We've all encountered that colleague who seems to exaggerate their abilities and accomplishments in the workplace. They may make grandiose claims about their expertise or inflate their role in successful projects, making it difficult to understand when they're telling the truth and frustrating to work with.

While it's natural for people to want to present themselves in a positive light, constantly exaggerating and inflating one's achievements can be a sign of deeper issues. It could stem from a lack of confidence or fear of failure, leading the person to feel like they have to constantly prove themselves. Alternatively, it could be a sign of an over-inflated ego, where the person genuinely believes they are better than others and feel entitled to exaggerate their achievements.

Published in Expert Marketing Blog

As businesses grow, the demand for high-quality customer support increases. Customer service is essential to maintaining positive customer relationships and remaining competitive in the market sector. Despite this, providing exceptional customer service is not easy. The process requires a significant amount of time, resources, and money. Additionally, businesses must ensure that their customer support operations are efficient, effective, and able to scale with the company's growth. It is here where automation comes in. Automating customer service will do wonders for your business.

Published in Expert Marketing Blog
Page 2 of 32