Marketing Eye

Tag: marketing strategy - Page 14

Sunday, 19 June 2011 21:47

Driving last minute EOFY sales

With only days until the end of the financial year, in most companies, there is a sense of need to get more sales in to improve the yearly results.

If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.

1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal.

Small businesses:

1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
Thursday, 26 May 2011 18:00

Get A Whiff Of This...

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

{qtube vid:=bNUQ53snxLA}

"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Saturday, 16 January 2010 19:56

A Call-Out for Startup and Small Businesses

[Picture]
Opportunity




Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth.
Friday, 09 April 2010 01:12

Small Businesses Need Marketing

Small businesses need marketing and so many of them, just can’t find the time to do it.
Published in Marketing
iStock_000007195500XSmall-300x299It’s Thursday and there is still quite a few to go. Why not try these tips?
Published in Management
Tuesday, 22 June 2010 20:52

Marketing in different markets

As I travel around the world, I am always fascinated by the different marketing consultants in various regions.
Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.
Published in Management
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!
Tuesday, 30 November 2010 19:45

It’s all about value

I am chuffed! Dean Morelli from epayroll.com.au met with me today after having engaged Marketing Eye on the 1st November, 2010, to provide marketing services for 12-months and said the following;
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