Marketing Eye

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Tuesday, 11 August 2020 10:00

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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Published in Retail Marketing
Tuesday, 11 August 2020 09:53

Visa Global Logisitcs - Logistics

One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.

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Published in Shipping and Logistics
Tuesday, 11 August 2020 09:46

Toursim Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.

As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

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Published in Retail Marketing
Tuesday, 11 August 2020 09:35

Yusen Logistics - Logistics

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Shipping and Logistics
Tuesday, 11 August 2020 09:24

Hoverscape - Technology

Hoverscape is Australia's premier drone data provider, utilizing drone technology to capture the highest quality data. Hoverscape captures imagery of their client's assets through the latest drone technology to conduct thorough and robust inspections. With the needs of its customers at the heart of what Hoverscape does,  Hoverscape needed a brand overhaul that would reflect the professionalism and innovation that it brings to the table. Marketing Eye came alongside Hoverscape and conducted a thorough audit of their marketing efforts and branding, providing a customized strategy to address the challenges and pain points that Hoverscape was facing. The creative team at Marketing Eye developed a fresh and intuitive website, along with a complete redesign of Hoverscape's brand identity, including new business cards, a brochure, and a sales deck that completely redefines the brand image of Hoverscape. With a fresh coat of paint and a new website, Hoverscape is equipped with the tools and resources it needs to increase brand awareness and generate revenue. 

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Published in IT and Biotechnology
Tuesday, 04 August 2020 17:23

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Shipping and Logistics
Monday, 20 July 2020 14:23

Magma Capital - Finance

Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation for delivering successful tailor-made and client-driven solutions across a diverse range of industry sectors.

Marketing Eye developed new content and marketing mediums to present Magma Capital Advisory and position them as a trusted and innovative, capital solutions provider. Outsourced marketing allowed Magma Capital Advisory to create new print marketing materials including a company magazine and business cards, contributing to brand recognition.




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Published in Financial
Monday, 20 July 2020 11:24

Your Business Momentum - Technology

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.




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Published in IT and Biotechnology

Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.



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PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that has effectively communicated PKF Integrity’s unique value proposition. The brand awareness strategies undertaken included EDM’s and flyers all remaining consistent with the well-known and trusted PKF brand. This ensures that clients understand and associate the relationship between the two brands.

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PKF Brochure

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Published in Professional Services
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