Tag: marketing strategies - Page 4
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your customers first. Your marketing mix (or 4 P’s), which is part of your marketing strategy, can help you decide what value to provide to customers and how to best communicate that value. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”
What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.
Take the Chance - Why you Shouldn't Quit Before you Even Start
Guerrilla Marketing Is Very Much Alive
Great Marketing Starts With The Team
A Beautiful Ad Isn't Enough
How does a marketing company market themselves?
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
100 ways to improve your small business marketing – Part 3
Andrew Thomas from Thomas Duryea talks to CRN Magazine
Ring, ring…
How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?
What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?