Marketing Eye

Monday, 07 November 2022 21:34

What is a global marketing manager

Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

Published in Marketing
Tuesday, 01 February 2022 18:27

How marketers climb the corporate ladder fast

When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

Published in Marketing
We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they certainly touch on how innovative and creative ways of doing things can turn something that is mundane into an incredible marketing success.
Published in Marketing
Tuesday, 26 October 2021 07:27

How to on-board a new marketing hire

With the current economic climate and the change in sentiment towards working, like many other companies we have felt that there has been a reduction in the number of available good talent in the Atlanta market.
Published in Marketing
Have you ever cut of your nose in spite of your face? If you think that you haven't - ever - then perhaps you are kidding yourself. We have all done it in life and our careers. It's the lessons we learn from our mistakes that often take us to where we need to be. We've all heard this many times before, and without sounding like a broken record, it needs reinforcing. No matter what age we are or what stage we are in our careers, we will make mistakes, choose the wrong option and be afraid to the take risks that might just lead us to where we want to go.
Published in Blog

Establishing the best practices for work-from-home employees will help reduce distractions and helps increase productivity. Keeping your team on the same page, involved, and regularly providing guidance is the best way to motivate your employees as they work from their homes. This is key to having a successful team within your business.

Published in Blog
Friday, 28 September 2018 11:34

What's Beyond Being a Marketing Manager

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

Published in Marketing
With a growing business there are pains, and sometimes things happen that are beyond our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.

In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.
Published in Management
Monday, 25 January 2016 13:44

The Modern Day Marketing Manager

Great Marketing Managers are a dime a dozen. 

A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.

When hiring a Marketing Mananger you should ask these questions:
Published in Marketing
It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.

Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Published in Management
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