Displaying items by tag: marketing eye - Page 6
"I love my job!" expressed Tegan. She definitely does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).
There is one thing we all know for sure about business as we go into the future:
The way your business wins in the future is very different than the way it has won in the past
Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.
If I look back on the past 20 years or so, business has changed dramatically.
- Globalization is changing the way we work, play and learn
- Technology affects every element of our lives and being
- Employees have become the single most important part of any business
- A person can no longer just blunder into business and expect to survive
- Old business models and paradigms have changed and will continue to do so
- Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
- People have changed.
There are so many things that have and are shaping our world and with that businesses are now required to make changes that not only impact their businesses but also the way their employees, community and stakeholders view them.
The first one that had me gob-smacked was a French assistant, who wrote that she had developed and managed the Marketing Eye brand, building the company’s marketing strategy and executing it.
In reality, she was a personal assistant, who had poor English and was struggling to do any task at all from an administrative perspective. She didn’t write anything, had no contact at all with design or branding but was excellent at organizing my dinner appointments, assisting me with my wardrobe and in general being a great personal assistant, albeit one that could not write on an email on my behalf because of the poor English factor. She worked for me for a few months only which I did it as a favour for her boyfriend who was a good friend at the time. In the end, I had to tell him, that her English was so bad, I couldn’t afford the luxury of her impeccable taste in clothing, makeup and picking restaurants at that stage of my life.
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.
Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.
"You're essentially telling a story," the award-winning creative director tells news.com.au.
"So the story should always appeal to its audience, and be delivered in the right tone of voice.
"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe.
The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.
As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.
How many times do we find ourselves repeating what we say to co-workers to get a message across? For most of us, this isn’t a reflection of how we’re gauged as professionals or individuals but 95% attributable to the ‘151 rule’.
They say a person needs to hear new information at least three times before it registers into his/her mind for immediate recollection. This has been taught over and over again to us and you can test it by saying aloud a new name you come across three times consciously.
When you target a market with a specific message the same rule applies, all except your target isn’t one person and those three times won’t cut it. It’s all about repetition. You have no control over which people are listening at what time of the day - so the logical bet is to be accessible and available 24/7/365.
From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.
In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.
I first started my involvement in the marketing industry 21 years ago at an advertising agency that was quite small. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for a big retailer and way back in the early nineties was making more than a million dollars profit out of 5-man agency. Incredible.
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
To build an extraordinary team, you need extraordinary people. People that are inspired, that create their own opportunities and who want to make their mark on the position so that in no time, they get career opportunities for advancement and the world is literally their oyster.
But how do you get these people to come and work for you when you are a small business? The answer is marketing. Now, as a company, we have failed miserably in attracting the right people for the job because we don't market the positions - we post them!
That's now going to change. Thanks to the awesome marketers on the team and an inspired point of view, we now are looking to create the ultimate marketing outfit - not just deliver great work.
What do you think of this?
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!