Displaying items by tag: marketing eye - Page 5

What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?

Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.

Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.

You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key parts to drive best practice advertising.

Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and drive your business beyond the conceived limits:

What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool.

Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.

We run an international marketing firm, but so what? What does that actually mean? The last few days in the office before the end of the year are the best days in which to look back at the year you have just had and think about the year ahead. What are you going to do differently? How are you going to stand out from the crowd? What is going to keep you and your team motivated? What road blocks do you envisage coming up and how can you get around them before they become a problem? What changes are you making to your business?

Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business:

With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.

Key things to look out for in 2017: