Marketing Eye

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Monday, 07 November 2022 21:34

What is a global marketing manager

Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers through content. Most marketing activities are accomplished through market research, analysis, and comprehension of your ideal customer's interests. In addition, marketing encompasses a company's product development, distribution methods, sales, and advertising. There are several types of marketing. But first, let's have a look at one of the types called global marketing. Global marketing is tailoring a company's marketing strategy to meet the unique needs of international customers. Global marketing seeks to reach a larger audience in the worldwide market.

Published in Marketing
Thursday, 03 November 2022 00:07

How to use technology to enhance your marketing

In the past, traditional marketing methods included handing over pamphlets, newspapers, banners, etc. Though these methods are still being used today, modern marketers are seeking new ways to improve marketing approaches with the help of technology.

After the pandemic, many companies understand the importance of digital transformation and prioritize it. Technology can always enable businesses to impress and engage their target personas to stay ahead of the competition to allow you to connect with the right prospects at the right time.

Published in Marketing

"Digital transformation" refers to how corporations implement technological changes across their operations. We need digital transformation because it improves data collection, aids in resource management, facilitates the delivery of a more satisfying experience for customers, and yields insights into customers grounded in complex data.

Published in Blog

Setting up a business is the first step, but the work doesn't stop once you have. There are several ways to ensure your business receives maximum brand exposure and reaches its full potential. First, however, you need a roadmap. This is where a marketing strategy and marketing plan can help.

Published in Blog
Monday, 10 October 2022 00:27

The future of cloud in Higher Education

Education has only grown in terms of quality and business. Over the years, the education industry has come a long way. Unlike a few years back, education today is not confined to textbooks and classrooms. 

Although there is nothing wrong with the above scenario, change is inevitable. Who could have ever imagined that a student in one part of the world would be able to pursue a course in a college located thousands of miles away? One of the technologies that drive innovation in this industry is cloud computing. It is an online service that allows physical resources like textbooks, teachers, libraries, and more, over the internet, miles away from school.

So, what are the benefits of using cloud technology in Higher learning?

With improved collaboration and communication through cloud-based technology, educators can better provide individual attention to each student. It's a great way to improve class dialogue.

Easier access to resources

Posting the necessary files on the organization's website has made it feasible for students to have access to the eLearning resources. Because of this, students may get their hands on the materials whenever and wherever they want to study. In addition, students will always have access to digital documents, unlike printed textbooks, which may become unavailable at the library or bookstore.

Long-term cost savings

The price of a college degree has recently increased dramatically. Because of this, many students are unable to get the kind of education that would be considered sufficient for success in the professional world. Because students who aren't physically present at a school aren't using its facilities, tuition for such students may be reduced due to digitalization. This will allow more cost savings, which can be reinvested in further education. 

Scalability and flexibility for Students & Lecturers

In contrast to their on-campus-only counterparts, students who use cloud-based learning environments feel more at ease during class. In addition, thanks to cloud computing, today's working professionals may take advantage of a wealth of online learning opportunities that can help them advance in their careers. Of course, they would still be required to take assessments, but they could choose when to study to accommodate their other obligations.

What are the challenges faced in Cloud Learning?

 An adage goes like this, "With every wonderful thing, there must be something unpleasant." So is the case with cloud learning. 

1. Data Breaches and Privacy Issues

Recent hacking at Australia's Deakin University exposed the personal information of about 47,000 students. Breaches in student data not only put students at risk of being hacked but also have the potential to impede their academic performance in the affected classes. This is because most educational institutions would rather not pay for premium data security services. If they can get into the systems, students may be able to alter their grades as well.

2. Internet Availability

First and foremost, success in acquiring a skill online requires one primary ingredient access to a stable internet connection. Unfortunately, many students struggle because they cannot maintain a reliable internet connection, which prevents them from studying for tests, attending online lectures, and interacting with classmates and teachers. When a dependable internet connection is not available, cloud-based education is only a concept.

3. Setting up costs

Although there are significant savings in the ongoing maintenance and replacement of physical infrastructure, an initial investment is required to get an institution up and running in the cloud. Migration costs might be higher depending on the data, services, and applications involved. Considering the expense of educating new users to use a system is essential. The savings, however, come from the long-term decrease in operational IT and administrative expenditures.

Education is one of the industries where cloud computing usage has reached its pinnacle. It's no secret that leading service providers rapidly adopt cloud technology to improve the quality of the products and services they provide to their customers. At the same time, cloud computing is showing great promise as a solution for students. Nothing beats the ease with which one can access knowledge instantly, and cloud computing has made this a reality. Everyone in the sector, from huge universities to tiny schools to students, is feeling the benefits of the cloud, and this trend will only increase in the years to come. But there is a long way to go, beginning with providing sufficient training to teachers and pupils. Many new cloud infrastructures have also developed in recent years, each proclaiming to be capable of managing and facilitating top-tier digital service delivery. 

However, for a more streamlined experience, colleges can look at cloud service providers with extensive expertise, a quick migration process, optimal costs, and unified cloud governance. 

Image Source: Shutterstock_1906639117‌

Published in Marketing

Digital transformation is how a company integrates digital technologies into all business areas, fundamentally changing how it delivers services or products to customers. Living in the digital era, companies utilize innovative digital technologies to make cultural and operational changes to cater to changing customer needs. 

Published in Marketing
Wednesday, 28 September 2022 01:30

Marketing Objectives for IT Integrators

In the events of the digital era, Information Technology (IT) has been an ever-growing sensation at an exponential rate.

Within the year 2020, the IT industry had grown by 3.7%, reaching a value of $5.2 trillion.

For IT firms to grow as a business, they must focus on capitalizing on this opportunity.

According to wordstream, "Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions." 

Published in Marketing

A marketing plan includes various marketing strategies across different channels to achieve the goal of your business. Most people don’t understand the difference between a marketing plan and a marketing strategy. A strategy will help you to set and achieve your goal, while a plan will help you achieve and evaluate your goal. Choosing the right strategy should be your priority in making a winning marketing plan. 

Published in Marketing
Friday, 16 September 2022 01:55

The must-see marketing plan sample

A winning marketing plan guarantees that organizations can clearly visualize their marketing strategies and avoid piecemeal implementations. A successful marketing plan can be instrumental in achieving your marketing goals, as it contains various marketing strategies that work together across different channels. This plan will be a road map for the strategy and tactics you will implement to promote a new product or your business. 

Published in Marketing

You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Published in Marketing
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