Displaying items by tag: marketing eye - Page 2

Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.

It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.

My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.

I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.

In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?

We’ve all been there, when you buy something at a cheaper price and later find out that you made a very bad choice. Whether you are buying a product or a service, quality comes at a price. The perfect storm of ‘cheap and efficient’ hardly ever coincide, and the same theory applies for marketing. Invest in a marketing team that cares about you, not your contract.

The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.

What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?

Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.

Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.

You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key parts to drive best practice advertising.

Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and drive your business beyond the conceived limits: