Displaying items by tag: marketing eye - Page 2

Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to their advantage. In fact, a great way to increase customer engagement at a low cost and receive a high return on investment is by text message marketing.

Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible.

Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business as well as develop relationships with your readers.

I would tell you that mobile marketing is the future of marketing, but the age of smartphones has already arrived. According to a recent survey by Demand Gen Report, in 2018, 66% of B2B buyers strongly agree that companies should make it easier to access their content. Utilizing mobile marketing within your overall marketing strategy can be an advantage towards your business as it uses a combination of marketing channels to connect with your audience through their mobile devices, and generate leads.

Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall

In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best suited for their particular needs. With the availability and ease of use of web-based targeting, there are decisions to be made about the type of method you want to use for your client.

In just a short amount of time, podcasting has grown from being a small part of media to one of the most popular methods of consuming information today. Podcasts have become an essential part of our everyday lives that even some B2B marketers have look towards incorporating podcast into their marketing strategy.

Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.