Tag: marketing eye - Page 18

Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes.

It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.

Before it gets too hot outside I have to share a tradition we have at Marketing Eye Atlanta- FLANNEL FRIDAY!!

All work and no play makes life barely bearable. In this office we truly live the expression “work hard, play hard.” When you have this many creative people in one room self expression is inevitable.  

Marketing Eye is currently looking to expand its presence in New York, with new headquarters, new staff and the onboarding of 10 new licensees expected in the next 5 months. Who doesn't want to be part of New Yorks energy and the excitement of living in one of the best cities in the world? I do.

New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!

Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.

Great Marketing Managers are a dime a dozen. 

A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.

When hiring a Marketing Mananger you should ask these questions:

I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I have helped put together, including the latest issue of Marketing Eye.

When I first started in this industry back in 1996, Tupac was still alive, Trainspotting was released into cinemas and the French halted nuclear testing in the Pacific. A lot has changed in magazine production in that time, but the principles have stayed the same.

When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert."

Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, we decided to work as a flat organizational structure and give people the power to make important business decisions.

Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square. 

Our environment is transformative. I say this because each of our offices has their own unique personalities. They seem to encompass the culture that has fostered from an environment free of layered management and flat in structure.

Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth the hard work.

In creating this issue, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*