Tag: marketing eye - Page 15
Friday, 08 February 2019 09:42
Microcopy: Tiny Words with a Huge Impact
Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.
Published in Marketing
Friday, 07 September 2018 13:00
The "Pinch Yourself" Moment Every Entrepreneur Should Have
I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.
Published in Marketing
Monday, 13 August 2018 11:52
Take the Chance - Why you Shouldn't Quit Before you Even Start
I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right.
Published in Entrepreneurship
Friday, 27 July 2018 11:16
What Makes People Less Likely to be Successful
There are many reasons people do not reach their full potential. Some are due to circumstances that they feel they cannot get out of. Other reasons may be that they're over their head with commitments. Or perhaps it's them. They dream big but do nothing about it.
Published in Marketing
Thursday, 08 March 2018 09:35
How to build energetic marketing teams - Marketing Eye Insights
Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.
Published in Marketing
Thursday, 11 January 2018 16:26
In Your 40's and Haven't Made Your Mark Yet?
In your 40’s, and you haven’t made your mark yet?
Published in Marketing
Monday, 18 December 2017 17:09
What do you want?
Is it just me, or is it really difficult to say exactly what I want?
Published in Marketing
Thursday, 14 December 2017 12:19
What's the Difference?
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
Published in Marketing
Wednesday, 13 December 2017 16:37
Did You Say Yes?
Do you own your own business? Getting a business up and running is a lot of work to do on your own. All entrepreneurs tend to have the same kind of ambitious characteristics. They are driven, goal oriented, self starters and risk takers. But between building your product and getting it out to the public, how do you know when it’s time to begin asking for help?
Published in Marketing
Saturday, 02 September 2017 19:26
Why every marketing team needs a data scientist
Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.
This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing