Tag: marketing eye - Page 15

It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.

What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.

When budgets are tight, many companies might remove marketing as their first expense but, that should not be the case. It is said that you have to spend money to make money; although that is very true, there are plenty of ways to make a small budget go a long way for your marketing tools. While many traditional advertising methods are expensive and hard to measure, small to medium size business have access to many cost-efficient marketing tools.

With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing.

Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 

There are many reasons people do not reach their full potential. Some are due to circumstances that they feel they cannot get out of. Other reasons may be that they're over their head with commitments. Or perhaps it's them. They dream big but do nothing about it.

Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.

In your 40’s, and you haven’t made your mark yet?