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Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business. 

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.









Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness and sourcing print advertisements. 

The franchise sectors add more than 10% to Australia's GDP. The Franchise Leaders Magazine recognized how and who built the franchise industry in Australia, from the big names to the lesser-known individuals and paid homage to their work. Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye as the dedicated marketing and design agent. Franchise Leaders Magazine is one of the best magazines in the franchise industry and is complemented by other marketing activities that are conducted on behalf of Frandata.

Origin Energy is a well-known and well-established energy company, servicing Australia. They provide energy solutions for personal and business sectors and aim to be affordable, sustainable, smarter and easier for today, tomorrow, and the future.

The solar energy division needed the help of an outsourced marketing team to deliver a 12-month marketing strategy that would strongly cement their position in the industry, while conjunctively develop content relevant to the audience to build the brand. Marketing Eye delivered a strategy that included EDM campaigns and direct marketing which would allow the company to build its brand awareness and keep their current clientele informed and interested in their services. Marketing Eye was also a host of other marketing avenues, working with internal resources to develop marketing collateral such as brochures and aligning their strategy with their website.

Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser-known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create greater awareness of the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity

Brands for Good was an online ethical e-tailer which had a curation of the best range of ethical items to purchase. Their proceeds also benefited charities that need funding. Marketing Eye engaged with Brands for Good to help with their overall marketing strategy. The e-tailer needed to create brand awareness so the outsourced marketing team at Marketing Eye developed a marketing campaign that ended up driving more traffic to their website. In order to generate more leads, we optimised the website for search engines and created a more ideal customer journey. However, the work was on over, we also provided advertising and public relations to help drive more awareness and leads and developed a digital strategy where we engaged and assisted with their social media channels.

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page

Lovesilk was founded in Sydney when the owner was unable to find an affordable, high-quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to a fitted cot and bassinet sheets to eye masks and hair scrunchies. With the conception of the brand, Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brand's identity.

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes.  Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile-optimized advertisement and website to ensure that they would never miss out on a new client of a click-through lead.