Marketing Eye

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Wednesday, 12 August 2020 10:49

Brands for Good - Online Retailer

Brands for Good was an online ethical e-tailer which had a curation of the best range of ethical items to purchase. Their proceeds also benefited charities that need funding. Marketing Eye engaged with Brands for Good to help with their overall marketing strategy. The e-tailer needed to create brand awareness so the outsourced marketing team at Marketing Eye developed a marketing campaign that ended up driving more traffic to their website. In order to generate more leads, we optimised the website for search engines and created a more ideal customer journey. However, the work was on over, we also provided advertising and public relations to help drive more awareness and leads and developed a digital strategy where we engaged and assisted with their social media channels.


Brandsforgood

brands for good BC

brands for good emd
Published in Retail Marketing
Wednesday, 12 August 2020 10:46

Elysian Energy - Energy

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page



elysian energy

elysian energy2
Published in Energy
Wednesday, 12 August 2020 10:41

Lovesilk - Consumer Products

Lovesilk was founded in Sydney when the owner was unable to find an affordable, high-quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to a fitted cot and bassinet sheets to eye masks and hair scrunchies. With the conception of the brand, Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brand's identity.

lovesilk1

lovesilk2
Published in Retail Marketing
For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steelsupplies
Wednesday, 12 August 2020 10:11

Mountain Top - Automotive | Consumer Products

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes.  Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile-optimized advertisement and website to ensure that they would never miss out on a new client of a click-through lead.



Mountain Top2

Mountain Top3
Published in Retail Marketing
Wednesday, 12 August 2020 10:06

Polyfabrics - Plastics Manufacturing

Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.

polyfabrics web

polyfabrics booklet
Published in Manufacturing
Wednesday, 12 August 2020 09:55

Inoko - Consumer Products | Interior Design

Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. 

Marketing Eye used their expert team of marketing consultants to help develop a marketing strategythat matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.

When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.

Inoko

Inoko

Inoko

Inoko

Inoko
Published in Retail Marketing
Tuesday, 11 August 2020 17:37

485 Malvern - Professional Services

Marketing Eye designed a portfolio book concept for the co-working space 485 Malvern, allowing businesses and creatives to have their own page and share their story. The 485 Malvern journey doesn’t end there either. Stay tuned!

485 Book Mockup
Published in Professional Services
Established in 1922, Lockwood Partners is a leading firm of accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result, Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals in the financial industry. With Marketing Eye's graphic design services, we have redefined Lockwood Partner's branding position and given them a fresh new look. Lockwood Partner's new website reflects their modern and professional approach to accounting services. In addition to the new website, Marketing Eye has also developed email marketing campaigns, social media marketing, bus advertising, and a company newsletter. 


Lockwoods Brochure1

Lockwoods Brochure3

Lockwoods Brochure2

Provide Group

Provide Group 3

provide group 2

provide group 4
Published in Financial
Tuesday, 11 August 2020 17:14

MVO - Building Services

MVO Services is the leading commercial catering, refrigeration, electrical and air-conditioning business servicing the Wide Bay, Queensland area. Widely skilled, they can provide upgrades and supply and install anything from equipment to cold rooms.

MVO Services discovered Marketing Eye’s team of leading logo designers from a past client referral. Marketing Eye completed a modern, geometric logo design, along with brand style guidelines for future design work. The rebranding design implemented by Marketing Eye ensure that MVO Services’ new branding is timeless and relevant.



MVO Services van

MVO Services cup
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