Marketing Eye

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Monday, 17 August 2020 10:42

Minimalistic Magazine - Publishing

Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness and sourcing print advertisements. 

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Published in Retail Marketing
Wednesday, 12 August 2020 11:09

Pietra Gallery - Natural Stone

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Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. 

With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. 

Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding



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For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

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Atlas Tile and Stone supplies a large range of stone and tile to commercial and domestic projects. Sourcing suitable high-quality natural stone for architects, interior designers, developers, builders or home renovators, they ensure that they can meet the needs of any project. Atlas needed an outsourced marketing team to help them launch their brand. As part of the marketing strategy, Marketing Eye helped create and develop their social media presence, beginning with their launch and then promoting their products and services, helping them build and engage in relationships with their clients. As part of the 360-degree marketing strategy, we used our design expertise to develop print assets and content to showcase the company at trade shows and presentations.

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Tuesday, 11 August 2020 16:23

Clear Speak - Education | Learning

Clear Speak provides private tuition in speech and voice improvement, as well as training all aspects of personal communication styles. They enable clients to be able to communicate confidently and freely in the greater community. Clear Speak have developed their own trademarked method, to help students speak with a fluently British accent. Marketing Eye had the greatest honour of providing high-quality marketing services that have led to increasing brand awareness and improving the generation of clientele. We provided Clear Speak with a new redesigned and optimised website that enhanced the clients journey, in conjunction with highlighting the key messaging of their brand.

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Published in Education
International Independent Medical Examiners are a team of medical and health allied professionals delivering independent and expert advice on the areas of personal injury, superannuation and disability insurance.  The company needed a new tone of voice which Marketing Eye delivered, by launching a redeveloped website which related to the audience. From the marketing strategy to the redesigning the website, Marketing Eye helped by developing their digital campaigns. Using our expertise, we helped to develop a better online presence for the International Independent Medical Examiners as well as creating an informative platform, which enabled better brand awareness and understanding.
Tuesday, 11 August 2020 14:42

Work Life Well - Medical Services

Marketing Eye worked with Work Life Well, a medical services company based in Australia to develop a marketing strategy that was designed to support and elevate their marketing efforts. Part of the Marketing Eye's strategy was to completely refresh the branding of Work Life Well to complement their modern approach to the medical field.  The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.

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Tuesday, 11 August 2020 14:07

Carry A Book - Dating App

Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimization has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.

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Published in Retail Marketing
Tuesday, 11 August 2020 14:01

Element IP - Legal Firm Marketing

Element IP is a premier boutique intellectual property law firm. Created specifically to service the needs of users of the US patent system, Element IP combines extensive experience in patent procurement, counselling, licensing, post-grant proceedings, and litigation with innovative technology and staffing solutions to provide clients with high-quality work product in a cost-effective and efficient manner.

Element IP engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provides clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

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Published in Professional Services
Quest Sanctuary Lakes is a nonprofit, aged care organization based in Victoria, Australia. They provide care for older and aging people with a state of the art facility and fully-trained staff to meet the needs of their clients. In order to reach generate leads and grow the business, Quest Sanctuary Lakes hired Marketing Eye as an outsourced marketing agency to build and design a marketing strategy to accomplish their business goals 

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment-style hotel rooms located only 20 mins from the CBD.

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Published in Not for Profit
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