Tag: marketing collateral

Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working with reliable local and overseas suppliers to ensure the client's needs are filled. Danterr needed a marketing strategy to build out and execute their marketing initiatives to support their efforts for green technology and sustainability in Australia. Marketing Eye came alongside Danterr to serve as their outsourced marketing department to develop and implement a marketing strategy and graphic design services, including a total rebranding with fresh marketing collateral.

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.