Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.
Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page
Claremont is an industry financial leader, providing their clients tailor-made services for the full lifecycle management of their assets. Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationery and sales decks.
Marketing Eye needed to help with Claremont’s digital campaigns and develop marketing collateral which would highlight their expertise in identifying and providing clients with tailor-made financial solutions. These solutions provided by Marketing Eye helped Claremont to create greater brand awareness within the industry and sector. With our help, we identified a new tone of voice and developed a rebranding which told clients a new story by consistently tying all of the marketing collateral together. As part of the website development, we highlighted the key messaging, which allows clients to easily identify their market position, features, and benefits.
Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes. Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile-optimized advertisement and website to ensure that they would never miss out on a new client of a click-through lead.