Non-profit businesses tend to be hit with the biggest obstacle in the digital marketing industry, having little to no money. The way that they operate is through raising awareness for their causes without spending much money can seem formidable in a world that is full of businesses that are optimising their digital exposure that are financially equipped.

Even though these challenges are quite strenuous, non-profit organisations are quite passionate and driven by the causes they support that feel much bigger than themselves.

Marketing in an over-populated digital world isn’t easy, but we will be going over five marketing strategies to help non-profits build exposure.

Hashtags have been around for years but were first introduced on Twitter in 2007. Since then, they have been a key way for your company to reach new audiences, increase awareness, and allow social media users to find and engage with content related to common themes or interests.

How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of marketing has the best outcome for your business. We came up with some pros and cons of both digital and traditional marketing to decide which produces the greatest outcome for your company. 

In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set a new record for the most installed app in such a short period! Today TikTok has had more than 2 billion downloads, with over 689 million active users, and is only getting bigger as the days go on.

This is one of the many reasons why your business should start using this giant social media platform (if not already) to generate new leads, connect with customers and develop a stronger brand presence. 

Here are a few reasons why your company should be using TikTok as a part of your marketing strategy. 

What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

Iris Medical is a professional medical facility that does yearly health and medical tests on people who are invested in ensuring that their health remains at an optimum. As a medical services provider, Iris Medical needed a marketing strategy and branding that reflected its professional and modern approach to healthcare. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. The marketing consultants at Marketing Eye developed and implemented a marketing strategy that aligned with the business goals of Iris Medical. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities like public relations efforts, a website overhaul, and refreshing marketing collateral. 

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relation activity, as part of our brand awareness focus.

Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.  Utility Software Services engaged with Marketing Eye to help them move to a  new direction by engaging with target audiences more effectively. A range of material was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.

Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.

ESQ Clinic is a plastic surgery and skin clinic specializing in male services, but also providing services to females. Their branding conveys luxury and style and at the heart of their brand they are committed to guiding and tailoring treatments to ensure that people can look and feel their best.  Marketing Eye has created social media campaigns relevant to the audience and to build brand awareness in such a popular industry. Through the use of social media ads and campaigns that we created, ESQ Clinic have expanded their demographics and client base. Marketing Eye also developed and delivered direct mail campaigns and created other marketing collateral pieces that tied into the brands aesthetic.

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.