Tag: marketing budget
Cutting Costs in Your Marketing Department? Outsourcing Is the Solution
Companies are constantly seeking ways to optimize operations and reduce costs as the business scene gets more competitive by the day. For many, the marketing department is a critical area where efficiency and cost-effectiveness are key factors, especially when resources are limited or when economic pressures demand budget cuts. Outsourcing becomes a compelling solution in such situations, offering flexibility, access to specialized expertise, and significant cost savings.
Here’s why outsourcing your marketing efforts can be a strategic move if you are looking to reduce costs without compromising on quality.
How to Budget for Marketing in the 2024/’25 Financial Year
Creating a marketing budget for the upcoming financial year involves strategic planning, foresight, and a clear understanding of both past performance and future goals.
This blog will provide a comprehensive guide to marketers and business leaders on how to effectively allocate resources to maximize impact in the 2024/’25 financial year.
How to Get the Most Out of Your Marketing Budget
Does IT Matter for Most Marketing Departments?
Saving 30% on Enterprise Print Management
At first, my design department sourced quotes. They ranged from $18,000 up to $33,000 for exactly the same product. I was fine with paying $18,000 but not so fine to find my normal printers quotation significantly higher at $33,000. It literally had me stopping in my tracks and evaluating what I was doing and whether it was worth it.
Then, as if someone was looking down on me, a company was referred to Marketing Eye to do some of their marketing. It was an online print automation company that specialises in reducing the cost of printing so that marketing departments can reinvest the savings back into their marketing campaigns. I personally worked on this account because I was interested in seeing what they did differently. In the end, I became as passionate about their business, as they became of ours. On top of that, they saved us 45% of our printing costs.
Today, I thought I would give the founder of this business, Mark Alioto a call to talk about what they do differently at ECM.