Tag: marketing audit
Thursday, 22 August 2024 23:16
Why AI is Critical in Marketing Audits
In today's dynamic and highly competitive business environment, marketing audits have become an essential tool for companies aiming to optimize their marketing strategies and enhance their overall performance. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. This article delves into the importance of marketing audits, when they should be conducted, who should perform them, and how artificial intelligence (AI) is revolutionizing the process.
Published in Marketing
Tuesday, 02 July 2024 11:20
The Importance of a Marketing Audit for Industry Associations: A Detailed Guide
Industry associations play a pivotal role in fostering collaboration, setting standards and advocating for their sectors. However, like any other organization, they must ensure that their marketing efforts are effective and aligned with their goals.
A marketing audit is an important tool for industry associations to evaluate their strategies, activities and performance.
Le us explore in detail the necessity of a marketing audit for industry associations, what it entails, who should be involved, how it is measured and the steps to implement change based on audit findings.
Published in Expert Marketing Blog
Thursday, 06 April 2017 11:35
Direction Is Key
Here and there we find ourselves hitting a stroke of luck without any intention or guidance. No matter what area of business you are in, these random unforeseen victories are few and far in between. In order to sustainably build your firm’s standing in the market, you need to have a clear aim at the target. Let’s take a look at how we approach making growth attainable through strategic marketing:
Published in Marketing