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Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.

Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.

Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.

Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses

There comes a point in every marketers career where they look at where they have been, and where they hope to go to next.

It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance: 
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

You've read it many times before "Robots will never replace humans". Incorrect. They will. They are. And you're job is on the line especially if you are in marketing, and work at Marketing Eye.

Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.

It’s crunch time. No longer can marketing teams and their agencies disregard their organisational sustainability policies.  Any why do I think that?  Because we’ve had a few clangers lately.  

Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it?  It's a terrible example of environmental responsibility and reinforces our overt consumerism.