When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. 

We have probably read the first few paragraphs and decided that if anyone gets back to you, you might read a bit more or of course, ignore the email (or in-mail) and move on.

With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.

The past 18 months has been a blur for many of us, particularly if we have been working from home. Waking up each morning, brushing our teeth and hopping on a Zoom call usually takes us up until lunch. Then after a quick Netflix show and a few more Zoom meetings, it's time to try our skills in the kitchen. 

COVID has been excruciatingly painful for our business. As a creative marketing agency, use to collaborating in real time, remote working was a challenge. What would take a minute to change, all of a sudden took 10. Everything required a lot more communication and when you are dealing with a marketing consultancy with billable hours, that is a challenge.

The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows your target audience to gain a solid understanding of who you are and what you offer. Some say it is the underpinning of your entire organization. Therefore, it is crucial to consider and successfully implement an efficient marketing strategy to reach your desired targeted audience and be most effective.

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.

Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 

Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other? 

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.