Marketing Eye

Displaying items by tag: marketers

As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Published in Marketing
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Published in Marketing
Tuesday, 09 October 2018 12:51

Why Some Marketers Are Better Than Others

Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other? 

Published in Marketing
Monday, 01 October 2018 12:49

Making a Great Marketer

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

Published in Marketing
Wednesday, 26 September 2018 12:11

How Marketers Will be Forced to be More Nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Published in Marketing
Thursday, 03 May 2018 14:58

5 Daily Habits of Successful Marketers

As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.
Published in Marketing
Marketing Eye Atlanta rocks. They are the most enthusiastic, motivated, fun team we have in the Marketing Eye family. The energy in the office is electric and the vibe in the office would bring anyone's mood to a level of elevation that can only be found when you are doing something you love.
Published in Marketing
Have you completed your businesses marketing strategy for 2017/18? If you want to hit and execute your sales goals for the coming year then you might want to get onto it. 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
Published in Marketing
Sunday, 22 January 2017 17:39

The top employee perks outweigh salary

Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses
Published in Culture
Thursday, 29 September 2016 20:09

Why Brave People Choose Risk For High Reward

There comes a point in every marketers career where they look at where they have been, and where they hope to go to next.
Published in Marketing
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