Tag: marketer

As of 2022, there are over 14,000 marketing and advertising agencies in the US, employing close to 200,000 people. The surge in demand for marketers simply reflects the exponential growth in businesses seeking advertising and marketing services. With 302.35 million social media users in the USA as of 2023, constituting 90% of the population, the potential to reach target audiences is beyond imagination. In this expansive marketing industry, transcending the basics becomes crucial. So, how can marketers like yourself harness advanced social media trends to carve a distinctive niche in the digital marketing realm? Let's explore actionable tips to take your social media game up a notch for instant reach and effective lead generation.

When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring.

High performing marketers have certain traits and a mindset conducive to success. What that looks like is more similar than you may think.

While it may be scary starting a new role and learning the ropes, it can also be your biggest opportunity to star in a show that you take center stage.

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.

What does Khloe Kardashian, fur and nudity all have in common?

They are the elements of a multi-leveled marketing campaign by PETA that went viral.  

Another weekend has just passed, and we went over the same old topic that keeps popping up; what do we want out of life and why do we do the things we do.

We read theories about entrepreneurs and what makes them tick; money, competition and passion. It's like a broken record that keeps on repeating itself. I for one wish that someone would come out with something a little different. Some piece of inspiration that is going to make me stop in my tracks and go "yeah!".

Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came bursting through the front door of the office this morning with the grandest smile on her face. It was 7.30am in the morning, and although I was at work, I didn't even have my makeup on and certainly hadn't finished my first cup of coffee.

"I love my job!" expressed Tegan. She definitely does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).

Pinterest is going ahead leaps and bounds in the business space. Not only has it achieved to provide one of the easiest platforms to understand and their instructions for setting up a business on Pinterest are so easy - even I can do it - but they also have cleverly launched a free analytics tool that will allow you to track engagement. 

If you are anything like me, Sunday morning, I always go down to my local cafe at 7am with my dog to buy a coffee and a fresh croissant. It gets rid of two things; my need for a coffee in the morning and my dog needing to 'do her business'.

Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.

Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.

I am THE SUNDAY MARKETER.

Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.