Marketing Eye

Tag: market

During economic downturns, consumer behavior often shifts as priorities change and discretionary spending decreases. For retailers, this means rethinking and adjusting marketing strategies to remain relevant and competitive. This comprehensive guide explores how to pivot your retail marketing strategy effectively during a market downturn, ensuring that your business not only survives but also lays the groundwork for future growth when the economy rebounds.

Published in Expert Marketing Blog
Monday, 25 October 2021 08:43

How accounting firms fail at marketing

The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers.
Published in Marketing
Wednesday, 18 September 2019 12:14

How to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.

Published in Marketing
Tuesday, 06 August 2019 09:51

Basics of Business Blogging

Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.

Published in Marketing
Wednesday, 26 June 2019 17:10

How to be a light in a sea of darkness

Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to do a lot more the get marginal results. This difficult predicament that these companies are faced with is forcing them to find different avenues and tactics to stand out amongst the crowd, to be a light in a sea of darkness.

Published in Marketing
Saturday, 03 July 2010 20:49

Starting fresh

A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent your marketing programs and rejuvenate your team.
Published in Marketing
One of Australia’s leading experts on trading stocks is coming to Brisbane tomorrow for a once-only FREE SEMINAR to help Brisbane and Gold Coast residents learn more about trading shares.
Published in Marketing
Tuesday, 05 October 2010 19:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management