Tag: loyalty

Today, with a growing demand for various products and services, newer businesses are launching. These days, launching a business is easy. With the right tools, getting your first set of customers is smooth. However, once you’ve fallen into a routine as a business, you can't stay stuck. You have to think of the following steps to ensure your business thrives in a competitive market.

The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine how the Kardashians became so popular on the first place.

In April this year, China’s Tencent bought a 14.6 percent stake in Glu Mobile for $126 million. The purchase has been put down to the Kardashian effect after the mobile game publisher struck gold last year with Kim Kardashian: Hollywood, a game that has the endorsement of reality TV celebrity Kim Kardashian.

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.

As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship.