Marketing Eye

Tag: logo - Page 5

Tuesday, 21 February 2012 18:53

What is the better design?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.
Sunday, 08 August 2010 20:04

Counting on a brand

080810-002-300x225About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
Published in Marketing
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