Marketing Eye

Wednesday, 21 October 2020 14:43

What a Strong Logo Needs

When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Published in Marketing
Wednesday, 12 August 2020 10:46

Elysian Energy - Energy

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page



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Published in Portfolio

Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With expertise in carpentry and joinery, they offer all-around building services, from conception and design to completion of the build. Kaleidoscope needed a comprehensive marketing campaign to drive customer engagement and increase brand awareness. Marketing Eye was hired to operate as their outsourced marketing department. 

The core strategy implemented by Marketing Eye was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

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Published in Portfolio
Monday, 20 July 2020 10:40

LaManna Direct - Retail

LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in-store. 

Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.



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Published in Portfolio
SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a marketing strategy for Construx to redesign several logos from their main brand and software solutions to increase brand awareness and consistency. Marketing Eye developed EDM campaigns, marketing collateral, and branding services to support the new branding position of Construx. The new branding reflected their modern processes and tactics to construction automation, an industry where innovation matters. 

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Published in Portfolio
Thursday, 04 June 2020 11:27

SeeGee - Technology | Security

SeeGee offers clients best-ofbreed security technology solutions, backed by a team of technology professionals capable of ensuring the integrity of networks and platforms across complex organizations. Through independent technology consultation, SeeGee has worked exclusively with Fortune 500 companies. Marketing Eye worked with See Gee to created refreshed collateral included brochures and sales presenations to help further brand awareness and brand continuity.

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Published in Portfolio
Monday, 01 June 2020 17:28

The Value of a Good Logo

When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.

Published in Marketing
Thursday, 21 May 2020 09:00

Marketing Eye Magazine - Publishing

Marketing Eye Magazine is the ultimate magazine for entrepreneurs and marketers looking for a relevant, up-to-date read with an international perspective. Marketing Eye Magazine is the latest small business marketing magazine that is guaranteed to get you thinking. Share ideas with some of the world’s most successful small and big business owners, learn how to create your own success financially and emotionally, and see the latest gadgets and business destinations – all in one magazine. Marketing Eye Magazine also displays design ideas from all around the world in various business sectors.

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Published in Portfolio
Wednesday, 06 May 2020 14:44

Aerial Now - Photography

Aerial Now is one of Australia’s premier aerial photography businesses. With over 10-years experience, Aerial Now projects in every corner of Australia – clocking up thousands of hours in the air. Marketing Eye created several marketing pieces for Aerial Now including flyers, email campaigns and website refresh. Working with Marketing Eye has allowed Aerial Now to increase their exposure and engagement to target market.


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Published in Portfolio
Wednesday, 06 May 2020 14:41

DLPA - Leadership | Business Development

Dynamic Leadership Programs Australia (DLPA) is a bespoke leadership and business development program provider that drives strategic objectives and unlocks the potential of current and emerging leaders. Marketing Eye developed a modern approach to revamping DLPA collateral including business cards and brochures. Effective and Modern designed email campaigns and website design allows the DLPA brand to maintain a consistent message and direction.


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Published in Portfolio
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