Marketing Eye

Tag: leads

As a contact center professional, you must be aware that the contact center industry is rapidly expanding. In such a progressive industry, where customer interactions are frequent, capturing potential leads and converting them into loyal customers is the ultimate goal. The sales funnel is the key to achieving this, and when combined with effective marketing strategies, it becomes a powerhouse for driving success. So let’s unveil the secrets of the sales funnel and explore the click-worthy marketing strategies that can help your contact center become a success.

Published in Expert Marketing Blog
Thursday, 29 October 2020 12:30

How to Successfully Nurture Leads

Nurturing leads is one of the biggest responsibilities marketers have in their relationship with the clients. While the process can look different each day, it’s important to develop an approach that works through A/B testing and studying analytics. By developing a deeper understanding of what your audience is looking for, you can begin to truly nurture the relationship from the first point of contact to the conversion. Below, we have four tips for nurturing leads.

Published in Marketing
Friday, 13 November 2020 12:40

4 Great Tactics to Nurture Leads

Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.

Published in Marketing

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

Published in Marketing
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
Published in Entrepreneurship
Happy 2016! As Marketing Eye Atlanta kicks off the New Year, We realize that it is time to expand on our wonderful journey towards greatness! No, but really... Marketing Eye Atlanta is looking for a Graphic Designer to work alongside the amazingly talented Art Director, Brandon Reviere!

Throughout this past year Marketing Eye Atlanta has had some of the most amazing experiences, namely through our fantastic co-workers and inspiring clients. They never cease to amaze us with their insights, perseverance and determination to kick goals straight in the ass. 

Published in Management
Tuesday, 07 April 2015 00:00

What makes an inside sales rep tick

The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward.

Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
Published in Marketing
Tuesday, 19 August 2014 00:00

How trolls generate you leads

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

Through her controversial blog Why married women are more successful, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in less than 24 hours (over 72,000 to date) and Mellissah was bombarded with virtual high-fives and business opportunities that grew from her simple 400 word piece. 
Published in Marketing
Wednesday, 03 October 2012 17:35

Prospecting leads to the gold clients

This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;

By Christopher Niesche - smh.com.au


EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.
Thursday, 01 March 2012 22:40

How many leads can you handle in one day?

Day 1: loads of emailing.
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