Marketing Eye

Tag: landing pages

Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.

Published in Marketing
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Published in Marketing
Wednesday, 19 April 2017 15:00

Why Use Custom Landing Pages?

We often get asked by our clients “what is a custom landing page and why is it necessary?” There are many ways to approach advertising in the digital space, however having a custom landing page is the most efficient way to get the desired conversion rate or hard sale. Here are 3 reasons why you should always have a custom built landing page for every one of your digital advertisements:
Published in Marketing