Marketing Eye

Tag: kopp consulting

Thursday, 25 April 2013 08:46

What gets you in the door of prospects?

Do you actually know what get's you in the door of a prospect? If you don't, then there is someone who you need to meet. Her name is Caryn Kopp. Seriously, if you run a small business, you need to remember this name because she is dynamite, built in a small package with an enormous explosion just ready to come out at any time. The explosion however, isn't the kind that you need to be afraid of. Instead, its a bundle of energy that opens doors; left, right and center.

I met Caryn Kopp in unusual circumstances - for me at least! In the restroom of the Nascar Center in Charlotte, North Carolina at around 10pm at night.

Apparently, as she later explained, she saw me earlier in the evening and thought I was beautifully dressed (thanks to the great designs of Sass and Bide in Australia). Her immediate reaction was to think that perhaps she didn't wear something that was dressy enough. She noticed the long, blonde hair on the black dress and the risque spikes that turned what is otherwise a pretty dress into one that is there to be noticed. She then looked at the name badge and although, like most of us, she had trouble focusing on the small print, she noticed the spelling of my name on the badge. It's unusual. 

"This is the girl I have to meet at the conference," she thought.

Prior to this, our friend Jim Weldon, had connected the two of us as he thought we would have some synergies with our businesses. The only problem was that Caryn was too busy to schedule a call in the week I was available and it was postponed to the following week.

You never know who you will meet in the bathroom

A lot of good things happen in the bathroom according to Caryn. After all, her business was born out of a gym bathroom some years previously. "Who knows what happens in the men's room!" she says with the same enthusiasm that she has for life, business and creating relationships.