Marketing Eye

Wednesday, 28 September 2022 01:30

Marketing Objectives for IT Integrators

In the events of the digital era, Information Technology (IT) has been an ever-growing sensation at an exponential rate.

Within the year 2020, the IT industry had grown by 3.7%, reaching a value of $5.2 trillion.

For IT firms to grow as a business, they must focus on capitalizing on this opportunity.

According to wordstream, "Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions." 

Published in Marketing
Call Design specializes in workforce optimization, workforce management solutions, and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

More recently, Marketing Eye has developed weekly blog and social content to grow Call Design's brand awareness, as well as several EDM campaigns to launch virtual events and a weekly forum for customers to ask questions. Marketing Eye has positioned Call Design as the leading WFM solution provider for contact centers across the globe.

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Published in Professional Services
Thursday, 21 March 2019 17:32

Asyst You - Technology | Application

AsystYOU is simplifies the online ordering process and provide the easiest way to get the food you love delivered from local restaurants via desktop or mobile app. AsystYOU uses it's huge network of Restaurant Delivery Service companies to save time on your next food delivery. Marketing Eye provided messaging and designed a sales presentation to help effectively represent the AsystYOU brand and how it can impact the food delivery market.

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Published in IT and Biotechnology
Tuesday, 11 September 2018 09:23

RD Direct - Technology | Network Communication

Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible as a company to communicate ideas and position it's self as a thought leader in the industry. RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line.

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Published in IT and Biotechnology
Thursday, 30 August 2018 03:22

Disruptive Technology Tour - Technology

The Disruptive Technologies Tour is one the premiere tech events in the southeast. The DT Tour strives to bring disruptive innovators and industry leading  I.T. professionals together in an intimate, conversational environment. Gain insights that you simply can’t find anywhere else as tech leaders share only their successes, but also their failures and false starts.

Marketing Eye assisted The Disruptive Technologies Tour in establishing itself as a thought-leader in the tech industry. Starting with a new website and content strategy, Marketing Eye helped drive The DT Tour to a new level of awareness through hyper-targeted digital campaigns aimed at generating event signups including speakers, attendees, and sponsors. 

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Published in IT and Biotechnology
Monday, 30 April 2018 14:34

Morrows - Finance | Technology

Morrows is a well established financial service provider in Melbourne. Macquarie bank referred our services, so we could rebrand and reposition their online presence. Morrows needed a new image that suited the industries they provide to being; strategic, legal, and structural industries. Marketing Eye has developed a marketing strategy that filled their needs, by redesigning their website. The redesign of the website provides clients with information of their services in addition to referring them to resources such as their blogs and podcasts, which act as SEO agents.

The outsourced marketing department of Marketing Eye have continued to provide support to Morrows by optimizing its website to enhance clients journey and drive traffic to their landing page. As part of the marketing strategy, the social media channels are regularly maintained and updated with posts and content created and scheduled by Marketing Eye. The marketing efforts have enabled Morrows to create a deeper online presence and attract more online conversations.

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Published in Financial