Marketing Eye

Origin Energy is a well-known and well-established energy company, servicing Australia. They provide energy solutions for personal and business sectors and aim to be affordable, sustainable, smarter and easier for today, tomorrow, and the future.

The solar energy division needed the help of an outsourced marketing team to deliver a 12-month marketing strategy that would strongly cement their position in the industry, while conjunctively develop content relevant to the audience to build the brand. Marketing Eye delivered a strategy that included EDM campaigns and direct marketing which would allow the company to build its brand awareness and keep their current clientele informed and interested in their services. Marketing Eye was also a host of other marketing avenues, working with internal resources to develop marketing collateral such as brochures and aligning their strategy with their website.



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Origin Energy Flyer

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Published in Energy
Wednesday, 12 August 2020 10:46

Elysian Energy - Energy

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page



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Published in Energy
For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

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Monday, 04 May 2020 13:53

Vast Electrical - Electrical Services

Melbourne-based Vast Electrical has over 20 years experience servicing commercial and industrial clients. Vast Electrical offers an extensive range of electrical services from large commercial projects, to maintenance and 24/7 emergency service. Their success within the electrical contracting and servicing sectors is built upon strong, long-term relationships with construction professionals and builders. Marketing Eye created new service brochures to highlight all of Vast Electrical's electric services commercial and industrial. Vast Electrical also required an updated website which is the focal point of having a great web presence in the current business climate.

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Published in Energy
Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Georgia. With over 120 years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most efficient, trustworthy and dependable commercial boiler service in the business. Marketing Eye worked with Boiler Solutions to create a very modern brand rehaul including branding, collateral, and website that gives Boiler the industry leading feel to match it's expertise and excellent customer service.

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From Marketing Eye's website, we had a lead last month from Industrial Maintenance Group. They were interested in our industrial marketing expertise and were looking for a refresh of their brand and website, as well as ongoing marketing.

Industrial marketing is very different to traditional business to business marketing. It is very important to think about who is receiving everything from a business card through to a direct mail piece or a visit to your website.

When we looked at Industrial Maintenance Group, we realized that they stood out in the industry. The owner, Wes Schollian, works on the tools while his senior management team does most of the business side of things like bringing in new clients and marketing.

The reason Wes does this is to ensure that the best possible job is done every single time for his clients.

Our job is to get this act of "precision" out into the market place and communicate why Industrial Maintenance Group is the number one choice for fabrication, industrial services, recycling services and the purchase of balers, screw conveyers and recycling equipment. 

Industrial Maintenance Group Brand

Marketing Eye's brief was to create a brand that ignites the sense of perfection in the fabrication, industrial maintenance and services, and recycling products and services.