Tag: industrial marketing

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Georgia. With over 120 years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most efficient, trustworthy and dependable commercial boiler service in the business. Marketing Eye worked with Boiler Solutions to create a very modern brand rehaul including branding, collateral, and website that gives Boiler the industry leading feel to match it's expertise and excellent customer service.

From Marketing Eye's website, we had a lead last month from Industrial Maintenance Group. They were interested in our industrial marketing expertise and were looking for a refresh of their brand and website, as well as ongoing marketing.

Industrial marketing is very different to traditional business to business marketing. It is very important to think about who is receiving everything from a business card through to a direct mail piece or a visit to your website.

When we looked at Industrial Maintenance Group, we realized that they stood out in the industry. The owner, Wes Schollian, works on the tools while his senior management team does most of the business side of things like bringing in new clients and marketing.

The reason Wes does this is to ensure that the best possible job is done every single time for his clients.

Our job is to get this act of "precision" out into the market place and communicate why Industrial Maintenance Group is the number one choice for fabrication, industrial services, recycling services and the purchase of balers, screw conveyers and recycling equipment. 

Industrial Maintenance Group Brand

Marketing Eye's brief was to create a brand that ignites the sense of perfection in the fabrication, industrial maintenance and services, and recycling products and services.