Marketing Eye

The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so previously.

“The Great Resignation” is one of the most topical conversations for business owners in the past 6 months, and for good reason. Without employees, we don’t have a business.

Published in Management
Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided.

The process that lead to the new content strategy began with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.

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Published in Portfolio
Tuesday, 11 August 2020 14:28

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users. Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  

To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a microsite to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged achieved brand awareness, name recognition and developed a fresh brand identity.

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Published in Portfolio
Tuesday, 11 August 2020 14:13

Osler - Health | Medical | Technology

Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever. 

As an ambitious and newly minted technology, Osler initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end product's specific execution to meet the designated requirements. 


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Published in Portfolio
Quest Sanctuary Lakes is a nonprofit, aged care organization based in Victoria, Australia. They provide care for older and aging people with a state of the art facility and fully-trained staff to meet the needs of their clients. In order to reach generate leads and grow the business, Quest Sanctuary Lakes hired Marketing Eye as an outsourced marketing agency to build and design a marketing strategy to accomplish their business goals 

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment-style hotel rooms located only 20 mins from the CBD.

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Published in Portfolio
Thursday, 21 May 2020 09:10

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and redevelopment of the website was undertaken, to match the new branding.


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Published in Portfolio
Monday, 11 May 2020 16:39

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relation activity, as part of our brand awareness focus.

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Published in Portfolio
Monday, 04 May 2020 11:59

DVTlite - Medical Device

Midwest Medical Enterprises is a medical device company that focuses on offering mechanical prophylaxis for Deep Vein Thrombosis (DVT) prevention. DVTlite is the division of Midwest Medical dedicated to offsetting the devastatingly grim statistics of DVT and Pulmonary Embolism (PE) in the US through effective, mobile solutions. They remain committed to directly combating the effects of DVT at multiple levels in the healthcare industry. Marketing Eye engaged DVTlite to create completely new brand refresh with a modern logo and collateral to better promote their innovative medical supply products for DVT.

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Published in Portfolio
Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.

The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organization, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.

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Published in Portfolio
Monday, 23 March 2020 16:27

Arista Consulting Group - Consulting

Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Arista's retirement and benefits solutions meet the needs of AEC firms and school systems across the country, providing a dynamic, dependable, and simplified benefits solution for the workforce in these industries. At Arista, they believe in the power of financial security and what it can do for the productivity and profitability of an organization. Arista needed a marketing partner to provide marketing support through brand messaging, brand positioning, marketing collateral, and EDM campaigns. 

Marketing Eye began by focusing on several brochures and other marketing collateral pieces before developing strategic EDM campaigns, focusing on generating sales and brand awareness. Because Arista works within the AEC and K-12 school spaces, Marketing Eye worked to provide a deeper focus and more specific keys to the brand messaging. Our team has worked to develop a stronger brand for Arista to develop better customer relationships and more conversions in the future. With our marketing consultancy services, Arista had an opportunity to generate more specific, targeted brand messaging, allowing them to provides services with a professional and modern tone. 

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Published in Portfolio
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